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89,000+ live jobsContent Lead - Kraken Pro
Remote, Europe +6·Full-time·Added 13 days ago (last checked 2 Nov)
Our summary
- Salary
- US$83,400 - US$166,800 a year
- Work mode
- Remote (Europe / European Union / Ireland / Portugal / Poland / United Kingdom / London, United Kingdom)
- Contract
- Full-time
- English
- Required
- Experience
- 4+ years
Visa options
The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
May fit the digital nomad visa
A remote job for a company outside Spain: you apply yourself, no sponsor needed. It asks for about €2,849 a month in remote income.
Skills
Requirements
What we're looking for
Receipts. A portfolio of scripts, campaigns, and emails that performed. We care more about what the work did than who it was for.
4+ years in content, copywriting, or social-first marketing in fintech, crypto, or trading, and comfortable owning the work end to end.
You speak market. Funding rates, order types, liquidity, volatility. You can make them watchable and readable without dumbing them down.
Range. You know a punchy video hook, a scroll-stopping post, and a high-performing email are different crafts, and you can do all three well.
A campaign brain. You can go from brief to concept to execution, and explain why an idea works in two sentences.
Channel fluency. You know how YouTube, X, TikTok, Instagram, LinkedIn, and the inbox each reward content, and you write for them, not around them.
Speed and judgment. Markets don't wait. You know when something can ship now and when it needs a second pair of eyes.
High AI competency. You use it to move faster and make better work, not just more of it.
Thick skin. You've made content for traders who are quick to call out anything that feels like marketing.
The role
We're looking for a Content Lead who can write the script, nail the headline, and shape the email in the same week. This is a broad, hands-on role across Kraken Pro: organic posts, organic and paid video, campaign copy, and email. You'll set the voice for how we talk to traders and make sure everything we put out sounds like it was made by people who trade.
What you'll do
Write for every format. Scripts for organic and paid video, copy for organic posts, and the occasional longer piece when an idea needs room.
Own the idea, not just the words. Turn a brief into a concept traders would actually watch or read, then carry it through to the final cut or the send button.
Run campaign copy end to end. Headlines, ad copy, landing pages, and email campaigns, from product launches to trader lifecycle journeys.
Translate the Kraken Pro voice into words and dialogue. Sharp, credible, never salesy. Make order types, funding rates, and liquidity clear without dumbing them down.
Move at market speed. Turn around reactive content for volatility, listings, and launches, with clear sign-off so speed never costs accuracy.
Partner across the business. Work with Social, Community, Video, Design, Product, and Marketing, plus the traders and product experts who know the platform best.
Increase and improve output by actively integrating AI wherever it helps. Ideation, drafts, repurposing. Faster output, same voice.
Learn from the numbers. Track what gets watched, opened, clicked, and converted. Double down on what works and drop what doesn't.
Ship responsibly. Work with Legal and Compliance so everything we publish is accurate and compliant across regions.
Hiring process
3 steps3 interviewsa task to do
Raise your hand
Talent screen
With a talent partner
An initial conversation about role fit, mission alignment, motivation and career ambitions.
Role specific interviews
With hiring manager, future teammates and key stakeholders
Interviews exploring your skills, experience and how you operate in context.
Practical exercise
A real-world case study aligned with your role.
- The recruiter walks you through what to expect at each stage.
About Kraken
Kraken is a global cryptocurrency exchange and digital asset platform founded in 2011, headquartered in San Francisco, USA. It is one of the largest and oldest crypto exchanges in the world, offering spot trading, futures, margin trading, and a range of digital asset services to retail and institutional clients. With a strong focus on security and regulatory compliance, Kraken operates across multiple jurisdictions and employs thousands of professionals globally.
In Spain, Kraken has a significant presence, with a growing team of engineers, product managers, designers, and data professionals. The company is known for its remote-first culture, which allows international talent to work from anywhere, including Spain. Kraken values autonomy, innovation, and a deep commitment to the crypto ecosystem, making it an attractive employer for professionals looking to work in a fast-paced, decentralized environment.
- Founded
- 2018
- Employees
- 1,000–5,000
- Headquarters
- San Francisco, USA
- In Spain
- Madrid, Barcelona
Good to know if you are moving
- Kraken is a remote-first company, allowing employees to work from anywhere, including Spain, which can facilitate relocation flexibility.
- The company offers competitive compensation packages, often including cryptocurrency bonuses, which can be attractive to international hires.
- Kraken has a strong focus on professional development and offers opportunities to work with cutting-edge technology in the crypto space.
- The Spain team is part of a global network, providing exposure to international projects and collaboration with colleagues across time zones.
- Kraken is known for its transparent and autonomous work culture, which may appeal to professionals seeking a non-traditional corporate environment.
In their own words
About the company & team
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. We offer spot trading, margin, futures, staking, and OTC services, built for individual investors and institutions alike.
Kraken Pro is where serious traders work. Tight spreads, deep books, an API people actually build on. Our audience is skeptical, technical, and quick to tune out anything that feels like marketing, so our content has to earn its attention.
Additional information
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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