Content Specialist

Company description We are a strategic digital business consultancy with more than 18 years of experience, now integrated into the global ecosystem of Publicis Groupe. We don't just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you're looking for a place where innovation is part of everyday life, this is the place for you. Overview Proven experience in Social Media, ideally within an agency environment managing multiple clients. Ability to develop Social Media strategies from initial planning through execution, optimization, and measurement. Experience in Influencer Marketing and managing campaigns with content creators. Advanced knowledge of major social media platforms, including their audiences, formats, and communication best practices. Strong analytical skills, with the ability to interpret metrics and turn data into strategic decisions. Solid understanding of digital trends, social culture, and online community behaviors. Ability to collaborate across teams and manage multiple projects simultaneously. Experience in client-facing roles, including presenting strategies and recommendations. Strategic mindset, creative judgment, strong organizational skills, and the ability to work autonomously. Responsibilities Define and develop the Social Media strategy for a range of clients and brands, establishing objectives, audiences, communication territories, platforms, tone of voice, and strategic content pillars. Define the content strategy and planning across social media channels, setting editorial guidelines, formats, and approaches tailored to each platform and audience. Oversee the planning and execution of social media content and campaigns, ensuring alignment with the defined strategy and business objectives. Identify relevant trends, conversations, formats, and opportunities for brands, translating them into actionable recommendations and initiatives. Maintain up-to-date knowledge of social platforms, including new features, formats, trends, and evolving consumer behaviors. Contribute to the development of Influencer Marketing strategies, identifying opportunities and ensuring alignment with broader Social Media and brand communication objectives. Coordinate and supervise Influencer Marketing campaigns with agencies and specialist partners, providing guidance on talent selection, content direction, and campaign performance tracking. Define and monitor Social Media KPIs and performance metrics, analyzing content and campaign results to identify learnings, optimization opportunities, and strategic recommendations. Prepare reports and performance analyses, transforming data into actionable insights and recommendations for clients. Work closely with Marketing and Design teams to ensure an integrated and consistent approach across all client strategies. Develop and present strategic proposals, recommendations, and action plans to clients. Act as a trusted advisor and Social Media expert for clients, providing guidance on platforms, trends, content strategies, formats, and emerging communication opportunities. Qualifications Previous experience in communication, advertising, creative, or social media agencies. Experience participating in pitches and developing proposals for new business opportunities. Knowledge of Social Media management, monitoring, listening, and analytics tools. Understanding of Paid Social and the ability to collaborate effectively with specialist media teams. Familiarity with content creation and design tools such as Canva and Figma. Experience with video editing tools such as CapCut or Adobe Premiere Pro. A genuine curiosity for digital culture, social trends, and the evolving behaviors of online audiences.