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Web content specialist

Hybrid in Barcelona·Added today (last checked 12 Oct)

Grupo Planeta

201 open roles

Overview

Job details

  • Hybrid

    Office and home days — the ad has the split.

Visa options

  • The ad doesn’t mention sponsorship

    Not a refusal, but not a yes. Worth asking in your first message.

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Requirements

  • Work in English

    English is required, per the ad.

  • Be near Barcelona for hybrid days

    No relocation package mentioned.

  • Have 2+ years of experience

    Mid-level role.

Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • 2-3 years of experience as Web Content Specialist.
  • Fluent english speaking is required.
  • CMS management experience
  • UX testing & QA tools (browser dev tools, cross-browser testing tools like BrowserStack) knowledge
  • Highly organized profile with strong planning and prioritization abilities.
  • Creative, innovative, and proactive, with the ability to propose continuous improvements to usability and site experience.
  • Basic understanding of e-commerce platforms and checkout flows
  • HTML & basic CSS
  • SEO fundamentals (on-page optimization, metadata, keyword usage, internal linking)
  • Web analytics tools (Google Analytics, GA4, Hotjar, or similar)

The role

At Planeta DeAgostini, we are looking for a Web Content Specialist to own and continuously improve the quality, UX, performance, and consistency of our web content across assigned territories. This role is key to ensuring that our digital platforms support business goals through engaging, well-structured, and user-focused content.

You will coordinate the full product content creation process, working cross-functionally with product, design, licensing, and editorial teams to deliver high-quality product pages on time and to standard.

What you'll do

  • Content ownership & optimization
    • Maintain, improve, and update website content to support business and conversion goals.
    • Continuously identify opportunities to enhance content quality, SEO, and user experience (UX).
    • Optimise pages to rank in AI overviews
  • End-to-end coordination of product pages
    • Manage the full content creation workflow for assigned markets following established processes:
      • Collect and clarify briefs
      • Coordinate copywriting, translations, and validations
      • Manage photo shoots and image assets
      • Oversee designers' deliveries, providing a critical and quality-focused perspective
    • Ensure content is engaging, accurate, and adapted to different target audiences.
    • Lead feedback and approval rounds with Product Managers, Editors, and Licensing teams.
    • Guarantee deadlines and milestones are met across all stakeholders.
  • CMS- und Backend-Verwaltung
    • Bearbeiten und Verwalten von Inhalten im CMS sowie Konfigurieren der erforderlichen Einstellungen, um eine korrekte Veröffentlichung und Funktionalität der Website sicherzustellen.
  • UX, QA & validation
    • Detect UX and content optimization opportunities through analysis and testing.
    • Perform functional tests, content validation, and purchase flow tests.
    • Ensure compatibility across devices, browsers, and platforms.
    • Validate UX improvements, bug fixes, and platform evolutions before release

Grupo Planeta

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

Requirements

It will also be valued

If you think this could be your next career opportunity, we encourage you to apply and become part of our team!

At Grupo Planeta, we offer equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience-regardless of race, nationality, gender, age, disability, sexual orientation, gender identity, or any other classification protected by law.

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry
Media & Publishing
Founded
1949
Employees
5,000–10,000
Headquarters
Barcelona, Spain
In Spain
Barcelona, Madrid, Valencia
Website
planeta.es

Good to know if you are moving

  • Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
  • The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
  • Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
  • The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
  • Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.
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