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Red Bull

Red Bull

Spain HQ: MadridGlobal HQ: Fuschl am See, Austria17848 employeesFounded 1984www.redbull.comMadridBarcelona

Red Bull is a globally recognized energy drink company and a major player in the beverage industry, known for its iconic marketing campaigns and strong presence in sports, culture, and lifestyle events. Founded in Austria and operating in over 170 countries, the company has built a reputation for its distinctive product and high-energy brand identity, employing tens of thousands worldwide. With a structure centered on local teams and a strong emphasis on grassroots and stunt marketing, Red Bull’s operations rely heavily on field-based roles that combine sales, brand activation, and event management.

In Spain, Red Bull maintains a significant presence with offices in Madrid and Barcelona and a wide network of field employees across many cities. The company offers numerous opportunities for international and local students through its famous Student Marketeer program, which is ideal for those looking to enter marketing and brand management. Since its arrival in Spain, Red Bull has integrated with the local youth culture, sponsoring music and sporting events, and offers a dynamic work environment where autonomy, creativity, and a close connection to the consumer are valued, making it an attractive employer for those seeking hands-on brand experience.

Company History

Red Bull was founded in 1984 by Dietrich Mateschitz and the Thai entrepreneur Chaleo Yoovidhya, who adapted the energy drink from a Thai beverage into a globally icon product. The company introduced the concept of energy drinks to the western market in 1987 with its innovative ‘Red Bull Gives You Wings’ campaign. Over the decades, it expanded its products and became synonymous with extreme sports, sponsoring athletes and events worldwide and building a multi-billion-dollar empire.

For International Professionals

  • Red Bull has offices in Madrid and Barcelona, making it a key base for internationals mixing in Spain.
  • The internationally recognizable brand and structured hiring process provide easier pathways for foreigners familiar with the company’s global footprint.
  • Student Marketeer roles are campus-based, allowing you to combine work with studies while building a professional network in Spain.
  • The company values an energetic, autonomous, and self-motivated work culture, call for high responsibility and creativity, which can accelerate career growth in marketing.
  • Field roles like Musketeer and Student Marketing provide direct exposure to consumer sales and event management, operating across different Spanish regions.

Open Positions (5)