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Senior Web & Product Analyst

Remote from Spain·Full-time·Added today (last checked 2 Nov)

Roadsurfer

2 open roles

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Our summary

Salary: €55,000 - €60,000 a year
About €3,210 - €3,460 a month after tax.
Work mode: Remote from Spain
Contract: Full-time
English: Required
Experience: 5+ years

Visa options

The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Pay clears the EU Blue Card threshold
The advertised pay is over the €41,356 bar, so the route exists if Roadsurfer uses it.

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Skills

Nice to have

Requirements

What we're looking for

At least 5 years of hands-on experience in web, digital or product analytics, ideally in e-commerce, travel or online booking
Deep expertise in GA4 and Google Tag Manager: you have built tracking yourself, not only reports
Experience with server-side tracking, Conversion APIs, Consent Mode v2 and pixel implementation for advertising platforms, plus solid knowledge of GDPR rules for tracking
Strong Amplitude skills (events, charts, cohorts) and proven experience with A/B testing, including the statistics behind it
Strong SQL skills, ideally with the GA4 BigQuery export
You explain results clearly to non-technical colleagues and management
Fluent English

Nice to have

Nice to have: experience with Metabase and dbt

Pay & benefits

What you'll get

TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit
FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year
PERSONAL DEVELOPMENT: We support your personal and professional development through our Inhouse Academy
CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself
JOB BIKE: Stay fit with our job bike offer
DISCOUNTS: Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts
THE PLACE TO BE: Look forward to a beautiful, bright office with everything your heart desires, like table tennis and table football
OFFICE DOGS: Dogs in the office are welcome

Your Salary
We ❤️ transparency. The salary range for this position is between 55,000 EUR and 60,000 EUR gross per year. We are currently introducing salary bands in our job descriptions to ensure that all employees are treated fairly. Once we get to know each other better during the application process and can assess your skills and experience more precisely, we will work together to determine which level within the salary band is the best fit for you.

The role

As our Senior Web & Product Analyst, you are the person who knows how customers move through our website and booking funnel. You join our Data & Analytics team, report to the Team Lead Data & Analytics and work closely with our Product Owners, Marketing and web developers. Product and Marketing rely on your analyses to decide what to build, what to test and where to invest.

Your mission: grow online conversion by understanding where customers drop off, testing improvements and measuring what works.

You own our tracking setup across all markets: GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels (Google Ads, Meta, Criteo and more), including the tracking plan, event naming and GDPR-compliant consent handling.
You work with our web developers to define, implement and test tracking before every release.
You regularly check data quality, compare GA4, Amplitude and booking data, find the root cause of gaps and make sure they get fixed.
You run A/B tests in Amplitude Experiment end to end, from hypothesis and sample size to analysis and results, and keep a record of what we learn.
You define our booking funnel and product KPIs, measure the impact of product changes and build Amplitude dashboards and cohorts that product teams can use on their own.
You are the go-to person for Marketing and Product on tracking, attribution and testing.

Hiring process

We look forward to receiving your application! If you have any questions, feel free to reach out to us at team@roadsurfer.com, and we will get back to you as soon as possible.

About Roadsurfer

Roadsurfer is a leading European travel company that specializes in campervan rentals, offering a modern and flexible way to explore the continent. Founded in Germany, the company operates a large fleet of campervans and has established itself as a well-known brand in the outdoor travel and tourism sector across Europe.

Industry: Travel
Founded: 2015
Employees: 500–1,000
Headquarters: Munich, Germany
In Spain: Madrid, Barcelona

Good to know if you are moving

Roadsurfer has a strong presence in Spain with multiple rental stations, particularly in popular tourist destinations.
The company operates in several European countries, offering opportunities for international mobility and cross-border work.
Working at Roadsurfer often involves a dynamic, travel-focused environment, ideal for those passionate about tourism and outdoor experiences.
As a growing company, there may be opportunities for career development in operations, customer service, and fleet management.

In their own words

About the company & team

We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales - a platform where you can discover and book unique camping spots. But that's only the beginning. We are growing fast, so hop on board and join us on our journey. The roadsurfer philosophy is simple: rent an RV, start your adventure, be happy. Come ride the wave with us!

All open roles at Roadsurfer