Senior SEM Specialist
The role involves managing and optimizing SEM campaigns and identifying client opportunities. It offers a hybrid work model, flexible hours, and various benefits like flexible compensation.
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This job advert was originally written in Spanish.
💯 This is you if:
You have experience working in media agencies, buying agencies, or large advertisers.
You master negotiation with traditional media and the optimization of offline plans.
You handle tools such as Kantar, Comscore, or GfK DAM, and you rely on data to make decisions.
You know digital platforms: DV360, Meta Ads Manager, Google Ads, TTD (intermediate level).
You understand and apply brand lift and omnichannel attribution metrics.
You define yourself as an analytical, strategic, and performance-oriented person, with the ability to influence and negotiate.
You enjoy working in collaborative environments, connecting with creative and data teams to build integrated campaigns.
You have the strategic vision to unite TV, DOOH, CTV, and Digital in a single media plan.
✨ What do we offer?
Permanent contract.
Flexible working hours for arrival and departure.
Hybrid office-remote model with 2 days of teleworking.
Intensive workday on Fridays, pre-holiday days, and half of July and August.
23 days of vacation (+1 day per year of seniority).
Adsmubirthday-day off for your birthday.
Active training within the company and professional growth through our Career Plan.
AdsmuAcademy (ad-hoc training platform for employees).
Team activities and afterworks.
English classes.
Gym agreement (WellHub)
Flexible compensation plan: meal ticket, transportation, and health insurance.
🔎 We are looking for an Omnichannel Media Planner / Buyer to lead 360 media planning and buying (offline & digital) to join our team at our Barcelona offices.
Lead the planning and buying of offline media (TV, radio, press, outdoor) maximizing effectiveness in GRPs/TRPs.
Design omnichannel strategies, integrating offline campaigns with digital environments (Social Ads, Search, Programmatic, CTV).
Negotiate with traditional and digital media, optimizing investment and generating solid relationships with strategic partners.
Use cross-media measurement tools (Kantar, Comscore, GfK DAM) to evaluate results and propose improvements.
Coordinate with creative, data, and performance teams to guarantee integrated and results-oriented campaigns.
Drive innovation projects in CTV, DOOH, and programmatic, exploring new impact opportunities.
Adsmurai is a Barcelona-based digital marketing technology company specializing in paid media, social advertising, and programmatic advertising. Founded in 2011, the company has grown into a global player with offices in Europe, the US, and Asia, serving clients across fashion, retail, travel, and other sectors. Adsmurai combines its own marketing technology platform with expert services to help brands optimize their digital advertising campaigns across channels like Meta, Google, and TikTok.
In Spain, Adsmurai's main office is in Barcelona, with a growing presence in Madrid. The company is known for a dynamic, data-driven work culture and offers roles in paid media, analytics, design, and sales. For international professionals, Adsmurai provides an opportunity to work in a fast-paced, international environment with English as a common working language, and the company actively hires talent from abroad to support its global client base.
Digital marketing has stopped being a line item in a budget to become the growth engine of brands. But with so many tools, data, and channels, many companies need an ally to connect all the pieces: strategy, technology, execution, and results. Adsmurai has become that ally.
We are a Growth-Tech Partner. We combine proprietary technology, data, artificial intelligence, and expert judgment to turn marketing into a scalable growth system. We design, build, and optimize the complete system that makes a brand grow better, because we believe that growth does not come from running more campaigns, but from connecting the pieces better.
Our platform, Adsmurai Marketing Platform, is the brain behind everything. It centralizes the management of campaigns, data, audiences, and feeds, allowing brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms, and KPIs in real time, automates catalogs and creatives, and analyzes e-commerce, CRM, and media data to optimize advertising effectiveness.
With a culture based on excellence, agility, and collaboration, we drive an environment where bold innovation and efficiency generate transformative results. Our team, made up of more than 460 experts, is key to this technological revolution.
We are the official partner of Meta, Google, Pinterest, and TikTok, and a reference for leading brands in retail-fashion, luxury, education, and sports. We have offices in Barcelona, Málaga, Bogotá, and Madrid, setting the global standard for efficiency and excellence in digital marketing.
🍀 These are our values:
Make things happen: We apply reason in decision-making based on data. We manage from start to finish and are results-oriented.
Walk, run, fly: We boost proactivity by executing ideas. We set ambitious goals, are curious, and are not afraid of failure.
Passionate players: We work with a positive attitude and put passion into everything we do, with perseverance and pride in our work.
Work together: We build trusting relationships based on honesty. We listen, empathize, and respect people.
Our culture is aligned with the universal values of freedom, cooperation, and self-realization. We work every day so that everyone has the same opportunities regardless of their sex, ethnicity, nationality, sexual orientation, political or religious beliefs, and we will never approve any discriminatory action.
Adsmurai was born in 2014 from a conversation among friends, and we strive to maintain and pass on that great vibe, making it a fundamental pillar of our culture.
Adsmurai · Barcelona
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