Senior SEM Specialist
The role involves managing and optimizing SEM campaigns and identifying client opportunities. It offers a hybrid work model, flexible hours, and various benefits like flexible compensation.
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This job advert was originally written in Spanish.
💯 This is you if:
You have proven experience creating, optimizing, and analyzing paid media campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, Unity, Applovin, Moloco, BidMachine, Liftoff, and Mintegral.
You know Apple Search Ads and understand their role within the iOS ecosystem.
You master key performance marketing metrics: CPI, LTV, ROAS, CAC, among others, and know how to calculate and track their evolution.
You have proposed and executed budget optimization strategies by channel, country, or audience, maximizing campaign performance.
You have experience planning and analyzing A/B tests on creatives, landing pages, and audiences.
You know how to build and maintain dashboards in tools like Looker Studio, Tableau, Power BI, or similar, and deliver clear, actionable periodic reports.
You have worked hand in hand with data and media teams to validate key events such as installs, registrations, or in-app purchases.
You ensure the proper functioning of attribution and measurement tools such as Appsflyer, Adjust, GA4, or Firebase.
You understand the iOS advertising ecosystem, including how SKAdNetwork (SKAN) works, its limitations, and how to optimize campaigns within that framework.
✨ What do we offer?
Permanent contract.
Flexible working hours for arrival and departure.
Hybrid office-remote model with 2 days of teleworking.
Intensive workday on Fridays, on pre-holiday workdays, and during July and August.
23 days of vacation (+1 day per year of seniority).
Adsmubirthday-day off for your birthday.
Active training within the company and professional growth through our Career Plan.
Team activities and afterworks.
AdsmuAcademy (ad hoc training platform for employees)
English classes.
Gym agreement (WellHub)
Flexible compensation plan: meal ticket, transportation, and health insurance.
🔎 We are looking for a brilliant Mobile User Acquisition Specialist with at least 2 years of experience to join our team in Madrid.
Create, optimize, and analyze the performance of paid campaigns (Meta Ads, Google Ads, TikTok Ads, Unity, Applovin, Moloco, BidMachine, Liftoff, and Mintegral).
Knowledge of Apple Search Ads.
Calculate and track key metrics: CPI, LTV, ROAS, CAC, among others.
Propose budget optimizations by channel, country, or audience.
Run and analyze A/B tests on creatives, landing pages, and audiences.
Build and maintain dashboards and periodic reports.
Validate conversion events (install, registration, in-app purchase) in collaboration with media and data teams.
Ensure the correct implementation and operation of measurement tools (e.g., Appsflyer, Adjust, GA4, Firebase).
Design and optimize iOS campaigns, including a deep understanding of SKAdNetwork (SKAN), its limitations, and opportunities.
Adsmurai is a Barcelona-based digital marketing technology company specializing in paid media, social advertising, and programmatic advertising. Founded in 2011, the company has grown into a global player with offices in Europe, the US, and Asia, serving clients across fashion, retail, travel, and other sectors. Adsmurai combines its own marketing technology platform with expert services to help brands optimize their digital advertising campaigns across channels like Meta, Google, and TikTok.
In Spain, Adsmurai's main office is in Barcelona, with a growing presence in Madrid. The company is known for a dynamic, data-driven work culture and offers roles in paid media, analytics, design, and sales. For international professionals, Adsmurai provides an opportunity to work in a fast-paced, international environment with English as a common working language, and the company actively hires talent from abroad to support its global client base.
Adsmurai, a company leading the digital marketing transformation through technological innovation. It develops scalable solutions driven by AI and data to predict, execute, and refine advertising strategies, redefining the way brands connect with their audiences.
Its platform, Adsmurai Marketing Platform, centralizes the management of campaigns, data, audiences, and feeds, allowing brands and agencies to scale results through automated and intelligent strategies. It processes more than ten trillion products per month, integrating multiple sources, platforms, and KPIs in real time to optimize advertising effectiveness. It automates catalogs and creatives, analyzes e-commerce, CRM, and media data, and evaluates channel performance to improve strategies. Thanks to machine learning, it improves operational efficiency and streamlines real-time decision-making.
With a culture based on excellence, agility, and collaboration, Adsmurai drives an environment where bold innovation and efficiency generate transformative results. Its team, composed of more than 400 experts, is key to this technological revolution.
An official partner of Meta, Google Premium, Pinterest, and TikTok, and a benchmark for leading brands in retail-fashion, luxury, education, mobility, and sports, Adsmurai operates in more than 5 countries, with headquarters in Barcelona, setting the global standard for efficiency and excellence in digital marketing.
Make things happen: We apply reason in decision-making based on data. We manage from start to finish and are results-oriented.
Walk, run, fly: We boost proactivity by executing ideas. We set ambitious goals, are curious, and are not afraid of failure.
Passionate players: We work with a positive attitude and put passion into everything we do, with perseverance and pride in our work.
Work together: We build trusting relationships based on honesty. We listen, empathize, and respect people.
Our culture is aligned with the universal values of freedom, cooperation, and passion for improvement. We work every day so that everyone has the same opportunities regardless of their sex, ethnicity, nationality, sexual orientation, political or religious beliefs, and we will never approve any discriminatory action.
Adsmurai was born in 2014 from a conversation between friends, and we try to maintain and transmit that good vibe, turning it into a fundamental pillar of our culture.
#PaidMedia #FacebookAds #TikTokAds #Specialist #Madrid #Apps #applesearchads
Adsmurai · Madrid
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