Marketing Manager

At BNP Paribas Real Estate, we manage the entire life cycle of properties, from consulting to investment. We have specialized teams in Project Management and market research to offer a comprehensive service. We work to connect assets with their owners efficiently.

As Brand Image Manager, you will define and execute the digital strategy for BNP Paribas Real Estate in Spain. Your goal will be to build a strong presence on the web, social media, and portals to achieve the company's growth objectives. Your work will be key to positioning our brand and optimizing client acquisition.

• Design the customer acquisition plan through Paid Social, SEO, SEM, and Inbound Marketing.
• Manage advertising campaigns and content strategies to improve brand positioning.
• Oversee relationships with external agencies and control the assigned strategic budget.
• Analyze business KPIs and optimize the ROI of all digital actions.
• Manage the database to plan actions that ensure brand reputation.

• You have training in Marketing, Business Administration and Management (ADE), Public Relations, or similar disciplines.• You have between 5 and 10 years of experience in Marketing Manager or similar roles.• You are proficient in web analytics tools such as Google Analytics, Tag Manager, or Adobe Analytics.• You know how to use marketing automation tools (Eloqua, Marketo, or similar).• You have knowledge of web development, content

• Training programs, career development plans, and internal mobility opportunities, not only nationally but also internationally, thanks to our presence in different countries.
• Diversity and Inclusion Committee at the Group level that ensures an inclusive work environment. In recent years, several employee communities have been created that organize different awareness actions around diversity and inclusion (PRIDE, We Generations, and Mix Generations).
• Corporate volunteering program (1 Million Hours 2 Help) in which employees can dedicate time from their work schedule to volunteering
• Flexible compensation plan
• The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco
• The initial contract will run until March 7, 2027, with the possibility of joining the permanent staff. In addition, at Adecco
• 28 days of vacation

Diversity and inclusion commitment

BNP Paribas Group in Spain is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity/paternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.

Como Responsable de la Imagen de Marca, definirás y ejecutarás la estrategia digital de BNP Paribas Real Estate en España. Tu objetivo será construir una presencia sólida en la web, redes sociales y portales para alcanzar los objetivos de crecimiento de la compañía. Tu labor será clave para posicionar nuestra marca y optimizar la captación de clientes.

Tipo de contrato: temporal

• Responsable de la definición de la estrategia de BNP Paribas Real Estate en España y el plan detrás de la misma para cumplir los objetivos de la compañía a través de todos los canales que sean oportunos.
• Responsable de las campañas de marketing digital y de la estrategia de gestión del tráfico. Responsable de la estrategia de captación de clientes digitales y del crecimiento de la base de clientes a través de Paid Social, SEO, PPC, Affiliates y Display.
• Definición, control y seguimiento de eventos corporativos.
• Soporte marketing y comunicación de los equipos comerciales.
• Supervisa la relación con agencias externas y controla el presupuesto estratégico asignado.

• Posees formación en Marketing, ADE, Publicidad, Relaciones Públicas o disciplinas similares.
• Cuentas con una experiencia de entre 5 y 10 años en roles de Marketing Manager o afines.
• Dominas herramientas de análisis web como Google Analytics, Tag Manager o Adobe Analytics.
• Sabes utilizar herramientas de automatización de marketing (Eloqua, Marketo o similares).
• Tienes conocimientos en desarrollo web, gestión de contenidos (CMS o WordPress) y CRM.
• Manejas herramientas de SEO como SEMrush, Search Console o Screaming Frog.
• Gestionas plataformas de emailing y redes sociales con solvencia técnica.

• Programas de formación, planes de carrera y oportunidades de movilidad interna, no solo a nivel nacional sino también a nivel internacional gracias a nuestra presencia en diferentes países
• Comité de Diversidad e Inclusión a nivel Grupo que vela por un ambiente de trabajo inclusivo. En los últimos años se han creado varias comunidades de empleados que organizan diferentes acciones de concienciación en torno a la diversidad e inclusión (PRIDE, We Generations y MixCity)
• Programa de voluntariado corporativo (1 Million Hours 2 Help) en el que los empleados pueden dedicar tiempo de su horario laboral a actividades de voluntariado
• Plan de retribución flexible
• Seguro Médico y de Vida incluído
• Modelo de teletrabajo híbrido
• 28 días de vacaciones

Diversity and inclusion commitment

BNP Paribas Group in Spain is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity/paternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.

En BNP Paribas Real Estate gestionamos todo el ciclo de vida de los inmuebles, desde la consultoría hasta la inversión. Contamos con equipos especializados en Project Management y estudio de mercados para ofrecer un servicio integral. Trabajamos para conectar activos con sus propietarios de forma eficiente.