Native Italian-speaking Social Media and Influencer Specialist

Work Model: Hybrid
Location: Sant Cugat (Barcelona)

At Candee, Talent Partner, we are managing this Native Italian-speaking Social Media and Influencer Specialist position for Naturitas 🌱

About Naturitas

Naturitas is an e-commerce company specializing in natural products that care for both people and the planet: organic food, natural cosmetics, supplements, and much more.

Present in over 20 countries, they continue to grow with great ambition-exploring new markets, expanding their catalog, and creating opportunities for new talent to join their journey.

What makes Naturitas a unique place to work?

🌱 Purpose: You'll be part of a project that directly impacts people's health and wellbeing.

⚡ Pace & autonomy: A dynamic environment that values proactivity and ownership.

What will your team look like?

You will collaborate closely with cross-functional teams including Key Account Managers (KAMs), Creative Designers, the wider Social Media team, Performance Specialists, and external Performance agencies to ensure the successful execution of campaigns and brand initiatives.

This role will work in close alignment with the Marketing Director to support strategic decision-making, budget management, and campaign prioritization, while fostering synergies across markets, ideas, and social media strategies.

What will you be doing?

Define and execute the social media and influencer marketing strategy for the Italian market, driving brand awareness, engagement, and conversions while building a strong and active community around Naturitas' brands.

You will play a key role in launching and growing Naturitas' presence in the Italian market, helping build brand awareness from the ground up.

Strategy development

• Develop and implement social media and influencer marketing strategies aligned with the brand's goals

• Set measurable objectives for social media and influencer campaigns

• Stay up to date with the latest social media and influencer marketing trends, tools, and best practices

• Plan, execute, and manage social media and influencer marketing campaigns to drive brand awareness, engagement, and conversions

• Track, analyse, and report on key performance indicators

Content creation

• Develop creative content ideas and write high-quality, engaging, and optimized copy for various social media platforms and blog content, ensuring alignment with the brand tone of voice and marketing objectives.

• Work closely with the Creative Design team by preparing detailed content briefings and collaborating on the development of visual assets for campaigns and social media initiatives.

• Develop and execute a content calendar to ensure consistent and timely delivery of content

• Prepare briefings and copy for shootings

• Support content needs across other marketing channels such as newsletters, paid campaigns, website promotions, and landing pages

Community management

• Manage the community by responding to comments and direct messages

• Handle mentions and develop a strategy to stay active on platforms and connected with followers and collaborators

Influencer marketing

• Identify and build relationships with key influencers and brand ambassadors relevant to the brand's target audience

• Develop a UGC strategy to improve engagement through more credible and organic content

What are they looking for?

• Certifications in social media management and data analysis.

• Advanced knowledge of social media management tools and performance metrics, such as Hootsuite, Storrito, Influencity, Google Analytics, and Power BI, among others.

• Strong knowledge of the Italian market, including social media trends, cultural nuances, key influencers and local platforms.

• Native Italian speaker with fluent English, and any additional language such as Spanish is a plus

What will make you stand out 💡

• Minimum of 2 years of experience managing social media accounts for brands or companies.

• Experience in creating and executing content strategies that drive engagement and community growth.

• Good skills in negotiation with influencers.

• Experience working with project management and collaboration tools such as Trello and JIRA is highly valued.

• Experience or exposure to other digital marketing areas (e.g. CRM, email marketing, content, trade marketing) is a strong plus!

What do they offer?

• Flexible schedule: start between 7:30-9:30 AM and finish accordingly

• 🏡 Flexible work model with offices in Sant Cugat

• Shortened working hours on Fridays and during summer ☀️

• On-site canteen, with 75% of the meal cost subsidized 🍽️

• Personal and professional development opportunities

• Yoga & Mindfulness classes

• Exclusive discounts.

What does the hiring process look like?

• First, apply to the role 🙂

• Interview with Candee: If your profile matches, your Talent Partner will reach out to answer your questions and get to know you beyond your CV

• Interview with Naturitas: If there's a fit, you'll meet with different members of the Naturitas team to get to know each other and confirm mutual alignment. You'll also complete a practical assignment to showcase your skills in action 👩🏻💻

• Throughout the process, you'll stay in close contact with your Talent Partner for any questions or support

If you've made it this far, you might be exactly who we're looking for. Let's connect!

At Candee, Talent Partner, we publish job offers across different platforms using our own system. Occasionally, external job boards like LinkedIn may modify certain fields such as "Job Level." We recommend relying only on the information provided in this job description or on our official website.