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Software & Solutions Growth Marketing Manager, Graphics Solutions Business

On-site in Sant Cugat del Vallès·Full-time·Added 1 month ago (last checked 22 Oct)

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Our summary

Work mode: On-site, Sant Cugat del Vallès
Contract: Full-time
English: Required
Experience: 7+ years
Education: University degree

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Skills

Requirements

What we're looking for

Bachelor's degree in business administration, marketing, or a related field preferred.
7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing.
Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions.
Experience with product-led growth, trial/freemium conversion, or usage-based growth is preferred.
Demonstrated ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization.
Experience working with agencies or external partners across demand generation, content, media, ABM, or campaign execution.
Strong understanding of B2B SaaS growth models, including sales-led, product-led, and hybrid go-to-market growth motions.
Proven ability to build demand generation programs that create qualified sales pipeline and conversion, with a focus on lead quality, follow-up, and revenue impact.
Strong analytical capability, with fluency in the metrics that matter for software and solutions growth, including pipeline contribution, conversion rates, subscription revenue, retention, churn, expansion, CAC, and payback.
Uses data and experimentation to diagnose funnel gaps, prioritize opportunities, and improve performance.
Able to simplify complex software and solutions into clear, compelling customer narratives for PSP audiences.
Excellent interpersonal skills, with the ability to build, manage, and influence agencies and virtual teams across regions and functions.
Collaborative, commercially minded, and able to influence across Product, Sales, CRM, Analytics, Content & Creative, regional teams, and agencies without direct authority.

The role

Software & Solutions Growth Marketing Manager, Graphics Solutions Business

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our market position to extend our leadership in traditional markets and invest in exciting new technologies.

Our Graphics Solutions Business is transforming the printing industry through leading graphics print technologies, as well as software, services, and intelligent automation. HP PrintOS connects demand, production, and data across the Print Service Provider value chain, with solutions including Site Flow, Brand Center, Nio AI, and Production Hub. As we scale our Software & Solutions business, we are hiring a GSB Software & Solutions Growth Marketing Manager to build and accelerate the demand, adoption, and revenue engine behind this portfolio.

What you'll do

If you are our GSB Software & Solutions Growth Marketing Manager, you will have an opportunity to:-

Be a strategic growth partner to the GSB Software & Solutions business team, translating business objectives into clear growth marketing strategies with defined audiences, channels, motions, and metrics.
Own the growth marketing strategy for HP's PSP software and solutions portfolio, with measurable objectives tied to pipeline, product adoption, subscription revenue, retention, and customer expansion.
Drive lead generation and sales-led demand creation for solutions that require a high-touch commercial motion, partnering closely with Sales to improve lead quality, conversion, pipeline progression, and revenue impact.
Shape product-led growth motions for solutions where self-service adoption, activation, product engagement, and conversion are critical, in partnership with Product, Analytics, and regional teams.
Design and optimize the full growth funnel from awareness and acquisition through activation, retention, expansion, and referral, using data and experimentation to improve performance at each stage.
Build integrated campaign strategies across content, paid and organic channels, webinars, events, partner user communities, ABM, and sales activation.
Partner with CRM and marketing operations teams to translate growth strategies into effective lifecycle programs, nurture journeys, and customer engagement motions.
Develop the measurement framework for growth, tracking the metrics that matter across sales-led and product-led motions, including pipeline, conversion, adoption, subscription revenue, retention, and expansion.
Partner across Product, Sales, Analytics, Content & Creative, regional marketing, and external agencies to ensure an integrated go-to-market approach and a consistent solutions narrative.

How you'll work

Full time

No shift premium (Spain)

Job

Marketing

About HP

HP (Hewlett-Packard) is a global technology company that designs and manufactures a wide range of hardware, software, and services, from personal computers and printers to 3D printing and hybrid work solutions. With a workforce of roughly 58,000 employees worldwide, HP operates across more than 170 countries and is a household name in the technology sector, particularly known for its personal computing and printing innovations.

In Spain, HP has a significant presence with offices in Barcelona and Madrid, employing thousands of professionals across engineering, sales, marketing, and operations. The company is a major employer of international talent in Spain, offering a multicultural work environment and English-speaking roles, making it a relevant destination for professionals looking to relocate. HP's Spanish operations are deeply integrated into its EMEA structure, providing opportunities in areas like additive manufacturing, cybersecurity, and data analytics.

Industry: Technology
Founded: 1939
Employees: 50,000–60,000
Headquarters: Palo Alto, USA
In Spain: Barcelona, Madrid

Good to know if you are moving

HP offers a global, English-first work environment in its Spanish offices, making it accessible for non-Spanish speakers.
The company has a strong internal mobility program, allowing employees to transfer between countries and roles.
HP's Spanish offices are located in Barcelona and Madrid, two of the most international and well-connected cities in Spain.
The company is a major player in additive manufacturing and cybersecurity, areas where Spain is building a local tech hub.
HP provides competitive benefits and a structured career path for engineering and business roles.

In their own words

Additional information

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

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