CRM Specialist

What can you bring to us?

• Degree in Marketing, Advertising, Business Administration and Management, or similar.
• At least 4 years of experience in CRM, Email Marketing, or Marketing Automation positions.
• Experience with CRM and marketing automation tools.
• Knowledge of segmentation, customer journeys, and campaign automation.
• Experience in results analysis and optimization through KPIs and A/B testing.
• A minimum of C1 level English is required.

What can they offer you?

• Location in their offices in Sant Cugat del Vallès.
• Opportunity to be part of an expanding multinational company.
• Opportunities for growth within the company.
• Discount on our products.
• Flexible compensation plan.
• 64 days of remote work per year.
• Flexible schedule.
• Continuous training.
• Language classes.
• Permanent contract.
• Good working environment.

ALDI and Randstad join forces in the search for the best talent. We are currently looking for a CRM Specialist for the Customer Dialogue and Engagement department, within the Marketing and Communications area.

The person will be a key player in the definition, execution, and optimization of the CRM strategy, leading communications directed at our customers throughout their entire lifecycle. They will work on the design and implementation of automated campaigns, customer journeys, and actions for loyalty, acquisition, and reactivation, with the aim of improving the customer experience, increasing engagement, and contributing to business growth.

They will be part of a dynamic and collaborative team, working cross-functionally with local and international teams, as well as with external agencies and other company departments.

Responsibilities:

• Define and implement, together with the Digital Touchpoint Transaction Manager, the CRM strategy aligned with business objectives.
• Design, develop, and optimize customer journeys based on the different stages of the customer lifecycle.
• Plan, coordinate, and execute Email Marketing campaigns, Push Notifications, and other automated communications.
• Design and execute A/B tests to optimize campaigns, content, subject lines, creatives, and customer journeys.
• Identify opportunities for improvement in acquisition, conversion, loyalty, reactivation, and retention processes.
• Collaborate with external agencies and internal teams to ensure the correct implementation of campaigns, guaranteeing compliance with deadlines, quality, and the allocated budget.
• Define, monitor, and analyze the main KPIs of the area, preparing periodic performance reports that facilitate the extraction of insights and decision-making.