Growth Marketing Lead

Barcelona, Spain·Full-time·Added 1 month ago

deepset

2 open roles

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What they offer

Full-time hours
Per the ad.
Fully remote
Per the ad.

What they ask for

Have the right to work in Spain
deepset doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Have 3+ years of experience
Mid-level role.

The role

We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals.

What you'll do

Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue.
Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform
High-tempo experimentation & high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't
Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals.

How you'll work

full-time

remote

Requirements

What we're looking for

3+ years in data-driven, AI B2B , deep tech, or developer tools marketing
Proven track record running full-funnel demand with measurable pipeline impact
Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack)
You think in hypotheses and have the analytics chops to iterate and prove value
Deep understanding of what resonates with technical audiences and business buyers
Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics)
Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization

Nice to have

German language skills
Open-source community experience
LLM / AI product marketing background
Early-stage or high-growth startup experience

Pay & benefits

What you'll get

Remote-first setup with flexible hours & tech of your choice
30 days vacation + extra days for family sick leave
Competitive salary & stock options for every team member
Monthly sports & mental health support allowance with Oliva
Annual learning & development budget
Monthly team socials & in-person meetups
Dog-friendly Berlin HQ

About deepset

deepset is a Berlin-based AI company that builds enterprise-grade LLM and search solutions, most notably the open-source Haystack framework. The company is a recognized player in the fast-moving generative AI space, serving clients who need to build production-ready AI applications on their own data. Its scale is that of a well-funded startup, with a global, remote-first team and a strong open-source community following.

For international professionals, deepset offers a remote-first culture that is highly relevant: the company hires across Europe and operates in English, making it accessible to non-German speakers. Their Spain presence is currently focused on go-to-market and value engineering roles, indicating a phase of commercial expansion in the Spanish market. The company's open-source ethos and modern AI focus make it an attractive option for tech talent looking to relocate to Spain while staying at the frontier of the AI industry.

Founded: 2018
Employees: 51–200
Headquarters: Berlin, Germany

Good to know if you are moving

Remote-first company: deepset operates with a remote-first culture, so you can work from anywhere in Spain without needing to be near a central office.
Open-source pedigree: As the creators of Haystack, a widely used open-source LLM framework, your work will be visible and impactful in the global AI developer community.
English is the working language: deepset's team is international and all internal communication is in English, removing the language barrier for non-German speakers.
The Spain roles are commercial (Growth Marketing, Value Engineering), not engineering — a sign that the company is building its go-to-market engine in Southern Europe.
Berlin HQ: while the roles are Spain-based, the company's HQ and core engineering team remain in Berlin, so expect some timezone overlap with CET.

In their own words

About the company & team

Why deepset

At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world.

About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams build AI with purpose. From Haystack, our open-source framework, to the Haystack Enterprise Platform, we give developers and organizations the building blocks to solve complex, high impact challenges with AI with full control, transparency, and sovereignty. Backed by GV and Balderton, we’re growing the world’s production AI community and customer base solving challenges too critical to get wrong.

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