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Digital Account Specialist

On-site in Barcelona·Full-time·Added yesterday (last checked 27 Oct)

Grupo Planeta

106 open roles

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Our summary

Work mode: On-site, Barcelona
Contract: Permanent, full-time hours
Experience: 2+ years
Education: University degree
Benefits: Private health insurance, flexible pay plan, meal vouchers

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Skills

Nice to have

This job advert was originally written in Spanish.

Pay & benefits

What you'll get

Stable contract: Permanent and full-time.
You will be able to develop professionally thanks to our training plans and internal talent development.
Exclusive discounts and promotions for our employees (masters and postgraduates, publishing imprints, collectibles, Casa del Libro...).
An attractive social benefits package through the flexible remuneration plan that includes: transport card, restaurant card, nursery voucher, medical insurance, etc.

If you think this is your job opportunity, we encourage you to apply and become part of our team!

Grupo Planeta offers equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience, regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

The role

At Grupo Planeta, we are looking for a Digital Account Specialist for PlanetaFP from our Planeta Formación y Universidades division, an international leader in the higher education sector.

What you'll do

Planning, management, and supervision in lead generation and their conversion to sales through advertising campaigns for all managed brands.
Supervision of PPC strategies (Meta Ads, Google Ads, LinkedIn Ads).
Management of internal CMS for lead control and analysis.
Preparation of reports and control of the investment and lead analysis Dashboard.
Monitoring of the digital strategy, planning, and management of monthly budgets for different markets.

Requirements

What would we like to see on your CV?

Training in Digital Marketing and/or similar fields.
Minimum of 2 years of experience in the digital marketing sector and in the management of lead generation campaigns through the main online traffic sources.
Knowledge of analytics tools, digital advertising, and SEO and SEM positioning (Google Ads, Meta, LinkedIn Ads, Bing Ads, Chat GPT Ads).
High level of Excel; Power BI, Zapier, and other automation tools and CMS are valued.

You would be a good fit if you consider yourself a person with...

Ability to work independently and as part of a team.
Ability to convey messages clearly through reports and presentations.
Good communication and customer orientation.
Ability to work under pressure and on multiple projects.
Motivation, proactivity, with curiosity and a desire to grow professionally.

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

All open roles at Grupo Planeta