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B2B Digital Marketing & Content Specialist (French-speaking)

Hybrid in Spain·Added 3 days ago

Keystone Education Group

2 open roles

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Overview

Job details

Hybrid
Only from certain places, per the ad: “This position is hybrid, requiring attendance in the Barcelona office once a month. We can only consider applications from candidates who are already legal residents of Spain and hold a valid NIE”

Requirements

Have the right to work in Spain
Keystone Education Group doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
French
The ad asks for French, or counts it in your favour.
Be near Spain for hybrid days
No relocation package mentioned.

Requirements

What we're looking for

● Fluent/native-level French, spoken and written - essential for owning localization, translation, and market communication in Francophone Europe.

● Professional fluency in English - the team's internal working language for reporting, planning, and cross-team collaboration.

● Experience in B2B digital marketing, ideally with an inbound focus.

● Comfortable executing across multiple channels: email, content, paid advertising, and events.

● Commercially minded - comfortable with KPI reporting, data-driven decision-making, and cost stewardship (comparing quotes, tracking spend against plan).

● Strong project coordination skills, including managing external providers and stakeholders for events and content production.

Nice to have

● Experience in higher education or B2B education marketing.

● Additional language skills relevant to our global markets.

● Experience with HubSpot or a similar CRM/marketing platform.

The role

You will own the marketing performance of an assigned set of geographic markets, with Keystone's strategic marketing goals. Fluent French is essential to this role: you will own translation, localization, and quality control of marketing materials, campaigns, and client-facing assets in French, and act as the safeguard for tone and terminology consistency in that language.

What you'll do

● Act as the owner and internal voice of your assigned geographic markets, aligned with Keystone's strategic marketing goals.

● Build and maintain the marketing plan for your geos and their segments, adapting global campaigns for local relevance, language, channel mix, seasonality, and cultural fit.

● Monitor market developments, competitor activity, and client sentiment in your geos, feeding insights back to the team and leadership.

● Own translation and localization for French (and any other language you speak): translating and quality-checking marketing materials, campaigns, and client-facing assets.

● Coordinate and execute activities across channels; conferences, email, blog, design, video, paid advertising, and content (whitepapers, case studies, data-driven reports), to engage a global B2B higher education audience.

● Ensure content creation aligns with the segmentation strategy, so each segment receives relevant content for its stage.

● Create segment lists from given criteria and ensure direct email marketing (DEM) strategy is properly executed.

● Proactively generate client testimonial videos and case studies, identifying candidates, securing participation, and driving production through to publication.

● Identify, recommend, and execute webinars, events, and tradeshows relevant to your geos, including pre-event promotion and post-event follow-up.

● For events you own: source panelists, coordinate preparation and delivery, create presentations and supporting content, and manage technical execution.

Commercial Orientation, Reporting & Cost Stewardship

● Analyze the performance of your content and its contribution to inbound revenue, using data to inform your decisions.

● Report regularly on agreed KPIs for your geos and flag risks or underperformance early.

● Obtain and compare price quotes before commitment, track spend against plan, and escalate all spend decisions to the Head of Global Marketing.

Hiring process

Please send us your application by hitting the button "Apply here!".

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.

Important: This position is hybrid, requiring attendance in the Barcelona office once a month. We can only consider applications from candidates who are already legal residents of Spain and hold a valid NIE - candidates requiring relocation or visa sponsorship will not be considered.

About Keystone Education Group

Keystone Education Group is a global education technology company that provides student marketing and recruitment services to over 5,500 institutions across more than 190 countries. Founded in 2001, the company employs over 700 people and operates across the entire student recruitment value chain, helping institutions reach, engage, recruit, and enroll students at scale.

Keystone Education Group has a significant presence in Spain, with offices in Barcelona and Zaragoza. The company's international footprint spans multiple European cities, and its diverse portfolio of education brands and services offers opportunities for professionals interested in the education sector. The company emphasizes a culture of growth and values, and its global operations make it a relevant employer for international talent seeking to work in Spain.

Industry: Education
Founded: 2001
Employees: 500–1,000
Headquarters: Oslo, Norway
In Spain: Barcelona, Zaragoza

Good to know if you are moving

Keystone Education Group has offices in Barcelona and Zaragoza, Spain, offering opportunities for international professionals to work in Spain.
The company operates in over 190 countries, providing a global work environment with diverse teams and international collaboration.
With over 700 employees, the company offers a mid-sized organizational scale, potentially allowing for more direct impact and visibility.
The company's focus on education technology and student recruitment may appeal to professionals with backgrounds in marketing, sales, and operations.

In their own words

About the company & team

At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals - join us in the next step of your career!

All open roles at Keystone Education Group