Growth Marketing Manager - Spirio

What is important to us

- 2+ years of experience in Growth/Performance Marketing in digital products with a subscription model (D2C, mobile apps, or SaaS).

- Practical experience conducting A/B and multivariate tests: independent formulation of hypotheses, launching experiments, analyzing results, and understanding statistical significance.

- Strong expertise in funnel and monetization metrics: confident understanding and analysis of CR at all stages of the funnel, CPA, ROI, LTV, ARPU, payback period, churn, and refund rate.

- Experience working with product analytics tools (Amplitude, Mixpanel, or similar): independent analysis of funnels, cohorts, and user behavior without constant support from an analyst.

- Conversion copywriting skills: experience writing and optimizing copy for landing pages, quizzes, paywalls, upsells, and other conversion elements of the product.

- English level - Upper-Intermediate (B2) or higher.

- Experience with quiz-based funnels: launching, optimizing, and scaling marketing funnels using quizzes as a key conversion element.

- Experience in relevant niches: spiritual wellness, self-help, health & wellness, EdTech, or other consumer subscription products with a similar audience and business model.

We are building a Spiritual Growth Platform—digitizing Eastern practices so that people can experience a transformational retreat anywhere. Our concept is "a retreat in your pocket." We operate in the global B2C subscription market, where learning speed, product quality, and marketing efficiency determine growth rates.

What we have already achieved:

• 250,000+ subscribers, a community of 300,000+ on social media

• iOS and Android apps with a 4.8 rating in the US, product available in 8 language locales

• Found unit economics in 2024, grew exponentially in 2025

• A team of 50+ people from top tech companies, with 25+ in marketing

This is fundamental for us: we are very product-oriented, and the product truly delivers value - people feel a real transformation, they return, they recommend. This is a rarity in marketing: you won't have to embellish what isn't there. Behind your work stands a product that the audience actually uses and believes in.

Alongside the growth of the product, we are expanding the Growth team and looking for a Growth Marketing Manager who will help turn this vision into a scalable system.

Mission of the role: You will be responsible for the full funnel cycle - from the first ad click to subscription payment and upsells - with direct ownership of CR and LTV for your area.

- Drive the full end-to-end funnel cycle: quiz → paywall → checkout → upsell—from hypothesis to launch, testing, and analyzing the impact on business metrics;

- Diagnose user drop-off points at specific steps and prioritize hypotheses based on expected effect;

- Design and iterate paywall and upsell screens—offer structure, urgency triggers, and upsell sequences;

- Run a structured A/B testing engine: formulating hypotheses, test design, statistical interpretation of results, and translating them into go/no-go decisions;

- Analyze the impact of price changes on CR and LTV across funnel steps; distinguish the effect of price from Meta relearning or changes in traffic quality;

- Conduct cohort and retention analysis: cancel rate, cohort quality depending on traffic source or marketing angle;

- Formulate and validate new marketing angles—the connection between creative, quiz content, and the value proposition for a specific audience segment;

- Conduct competitive analysis of the niche and look for new growth points;

- Collaborate closely with performance, design, analytics, and development, and analyze key funnel and monetization metrics.