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Digital Strategy Internship - Club Office

On-site in Spain·Added today

LALIGA

28 open roles

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Overview

Requirements

Have the right to work in Spain
LALIGA doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Spain
No relocation package mentioned.
University degree
“Formación universitaria en Periodismo, Comunicación Audiovisual, Marketing Digital o titulaciones similares .” — per the ad.

This job was automatically translated to English.

Requirements

What we're looking for

University degree in Journalism, Audiovisual Communication, Digital Marketing, or similar degrees.
High level of English.
High proficiency in Microsoft Office, especially Word, Excel, and PowerPoint.
Real interest in the digital ecosystem, social networks, content, trends, and digital marketing.
Staying up to date with what is happening on TikTok, Instagram, YouTube, Twitch, generative AI, and new platforms.
Ability for organization, initiative, and teamwork.

Nice to have

We will be especially interested in any experience or knowledge that demonstrates you have already started exploring this ecosystem:

Knowledge of data analysis and visualization tools.
Academic or professional experience related to sports, agencies, media, digital content, or marketing.
Familiarity with generative AI tools and curiosity to discover how they can be applied to content, analysis, research, and new digital experiences.
Interest in understanding audiences and converting metrics and trends into actionable ideas.

The role

EL DEBUT: Digital Strategy - LALIGA Clubs Office

📱 Where others scroll, you see opportunities.

If TikTok, Instagram, YouTube, Twitch, or generative AI are part of your daily radar, here you will be able to turn that digital curiosity into real projects.

In Digital Strategy at the LALIGA Clubs Office, you will analyze trends, audiences, and new platforms to help clubs connect better with their fans and detect new opportunities in the digital ecosystem.

An opportunity to learn by doing and experience the digital evolution of professional football from the inside.

What you'll do

Your day-to-day will combine trends, creativity, analysis, and direct contact with the clubs.

Your main responsibilities will include:

Research digital trends and new behaviors, closely following platforms, content formats, and success stories in sports, entertainment, and digital culture.
Transform trends into ideas, participating in the development of creative digital activation and fan engagement proposals for the clubs.
Analyze digital performance through KPIs such as engagement, views, CTR, open rate, conversion rate, or registrations, helping to identify learnings and opportunities for improvement.
Prepare benchmarks, reports, and strategic presentations that allow for understanding the evolution of the sports digital ecosystem and converting information into useful recommendations.
Work in contact with the Digital areas of the clubs, supporting them in monitoring their objectives, campaigns, and digital evolution.
Create guides, recommendations, and communications regarding trends, news, incidents, and opportunities that may be relevant to the clubs.
Participate in digital innovation initiatives linked to content, social platforms, Artificial Intelligence, CRM, OTT, audiences, and new fan experiences.
Provide support for the implementation of strategic projects within the area, contributing both to their coordination and to the operational and administrative needs required to put them into practice.

Here, it is not just about staying up to date with what is happening digitally, but about understanding why it works, measuring it, and converting it into opportunities for the clubs.

About LALIGA

LALIGA is the organization that governs the top two professional football divisions in Spain, managing the commercial, media, and brand operations of the league and its 42 member clubs. With a global audience and a strong digital presence, the company has grown into a major sports and entertainment entity, employing over 1,000 people worldwide.

In Spain, LALIGA operates from its headquarters in Madrid, where it runs its commercial, marketing, and technology teams. The company is a major employer of international talent, with a strong focus on digital transformation, data, and fan engagement, making it an attractive destination for professionals in tech, marketing, and business roles. The company's culture is dynamic and fast-paced, with a strong emphasis on innovation and international collaboration.

Industry: Football
Founded: 1984
Employees: 1,000–5,000
Headquarters: Madrid, Spain
In Spain: Madrid
Website: laliga.com

Good to know if you are moving

LALIGA's headquarters is in Madrid, Spain, making it a direct entry point for international professionals looking to work in Spain.
The company is a major player in the sports and entertainment industry, with a strong focus on digital transformation and data analytics.
Many roles are in marketing, technology, and business development, offering opportunities for international professionals with Spanish language skills.
The organization has a global footprint, with offices in the US and other countries, but the main hub for its Spanish operations is Madrid.
LALIGA offers a dynamic, fast-paced environment with a strong focus on innovation and international expansion.

In their own words

About the company & team

Football is also played on digital platforms. Every piece of content, interaction, and new experience is an opportunity to connect with millions of fans and continue building the relationship between clubs and their communities.

At LALIGA, you will be able to work closely with the digital teams of the clubs, learn about different strategies, and participate in projects where content, creativity, data, platforms, CRM, OTT, audiences, and innovation coexist.

And in that scenario, Artificial Intelligence is opening new possibilities. You will be part of a culture where generative AI, data, and intelligent tools can help us research trends, analyze information, automate tasks, and explore new ways to create and connect with fans.

EL DEBUT is an opportunity to turn your knowledge of the digital world into professional experience and develop capabilities that are redefining the sports and entertainment industry.

Additional information

If you want your first professional projects to be connected with fans, content, data, platforms, and Artificial Intelligence, while discovering how the digital strategy of clubs evolves, EL DEBUT can be your starting point.

At LALIGA, we look for people who do not just follow trends, but who have the curiosity to understand them, analyze them, and discover what we can do with them.

All open roles at LALIGA