Senior Product Manager - Growth Marketing Enablement

Remote, Spain / Portugal·Full-time·Added yesterday

Kraken

31 open roles

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Overview

Job details

Full-time hours
Per the ad.
Fully remote
Per the ad.

Requirements

Have the right to work in Spain
Kraken doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Have senior-level experience
Senior-level role.

The role

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

What you'll do

Own the connective tissue between marketing and product at Kraken Consumer - a remit with real scope to shape how millions of people discover and return to our products.
Build something from the ground up: the roadmap, the intake model and the standards for how marketing and product work together are all yours to define.
Sit at the centre of the acquisition funnel, where small improvements in conversion compound into meaningful growth.
Unlock new acquisition channels by building the product surfaces they depend on - paid social, search, affiliates and offline campaigns.
Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics.
Own both halves of the lifecycle: bringing new users in, and giving existing users compelling reasons to come back.
Work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins.

Stay connected

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Requirements

What we're looking for

Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.
Design and launch tailored campaign experiences - the in-app and web journeys users land in from push, email, social and paid.
Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.
Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
Define the acquisition and reactivation metrics that matter, and report on them honestly - including when an experiment doesn't land.

Hiring process

3 steps3 interviewsa task to do

Raise your hand
Talent screen
With a talent partner
An initial conversation about role fit, mission alignment, motivation and career ambitions.
Role specific interviews
With hiring manager, future teammates and key stakeholders
Interviews exploring your skills, experience and how you operate in context.
Practical exercise
A real-world case study aligned with your role.

The recruiter walks you through what to expect at each stage.

About Kraken

Kraken is a global cryptocurrency exchange and digital asset platform founded in 2011, headquartered in San Francisco, USA. It is one of the largest and oldest crypto exchanges in the world, offering spot trading, futures, margin trading, and a range of digital asset services to retail and institutional clients. With a strong focus on security and regulatory compliance, Kraken operates across multiple jurisdictions and employs thousands of professionals globally.

In Spain, Kraken has a significant presence, with a growing team of engineers, product managers, designers, and data professionals. The company is known for its remote-first culture, which allows international talent to work from anywhere, including Spain. Kraken values autonomy, innovation, and a deep commitment to the crypto ecosystem, making it an attractive employer for professionals looking to work in a fast-paced, decentralized environment.

Founded: 2018
Employees: 1,000–5,000
Headquarters: San Francisco, USA
In Spain: Madrid, Barcelona
Website: kraken.com

Good to know if you are moving

Kraken is a remote-first company, allowing employees to work from anywhere, including Spain, which can facilitate relocation flexibility.
The company offers competitive compensation packages, often including cryptocurrency bonuses, which can be attractive to international hires.
Kraken has a strong focus on professional development and offers opportunities to work with cutting-edge technology in the crypto space.
The Spain team is part of a global network, providing exposure to international projects and collaboration with colleagues across time zones.
Kraken is known for its transparent and autonomous work culture, which may appeal to professionals seeking a non-traditional corporate environment.

In their own words

About the company & team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. We are constantly working on extending the product suite with new features and improvements.

Additional information

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

All open roles at Kraken