Social Media Lead, Kraken Pro

Remote, Spain / Portugal·Full-time·Added 3 days ago

Kraken

31 open roles

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Overview

Job details

Full-time hours
Per the ad.
Fully remote
Per the ad.

Requirements

Have the right to work in Spain
Kraken doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.

The role

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

We're seeking a chronically online, Social Media Lead to drive Kraken Pro social channels. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential and social is at the forefront of that.

We're looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude.

What you'll do

Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
Measure what matters. Track growth and performance and iterate based on insights and experiments.
Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

What you'll bring

Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage. We care more about what you've made than where you've worked.
3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
Speed under pressure. Markets don't wait for approval cycles and neither do you.
High AI competency. Enabling you to multiply your impact and keep up with demand.
Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.
Taste. Knowing when not to post is as valuable as knowing when to.
Comfortable handling high-paced social channels
Strong writing, editing, and communication skills.
Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut

Hiring process

3 steps3 interviewsa task to do

Raise your hand
Talent screen
With a talent partner
An initial conversation about role fit, mission alignment, motivation and career ambitions.
Role specific interviews
With hiring manager, future teammates and key stakeholders
Interviews exploring your skills, experience and how you operate in context.
Practical exercise
A real-world case study aligned with your role.

The recruiter walks you through what to expect at each stage.

About Kraken

Kraken is a global cryptocurrency exchange and digital asset platform founded in 2011, headquartered in San Francisco, USA. It is one of the largest and oldest crypto exchanges in the world, offering spot trading, futures, margin trading, and a range of digital asset services to retail and institutional clients. With a strong focus on security and regulatory compliance, Kraken operates across multiple jurisdictions and employs thousands of professionals globally.

In Spain, Kraken has a significant presence, with a growing team of engineers, product managers, designers, and data professionals. The company is known for its remote-first culture, which allows international talent to work from anywhere, including Spain. Kraken values autonomy, innovation, and a deep commitment to the crypto ecosystem, making it an attractive employer for professionals looking to work in a fast-paced, decentralized environment.

Founded: 2018
Employees: 1,000–5,000
Headquarters: San Francisco, USA
In Spain: Madrid, Barcelona
Website: kraken.com

Good to know if you are moving

Kraken is a remote-first company, allowing employees to work from anywhere, including Spain, which can facilitate relocation flexibility.
The company offers competitive compensation packages, often including cryptocurrency bonuses, which can be attractive to international hires.
Kraken has a strong focus on professional development and offers opportunities to work with cutting-edge technology in the crypto space.
The Spain team is part of a global network, providing exposure to international projects and collaboration with colleagues across time zones.
Kraken is known for its transparent and autonomous work culture, which may appeal to professionals seeking a non-traditional corporate environment.

In their own words

About the company & team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders live. Millions of them. And right now, our social presence doesn't reflect how good the product actually is.

You're going to fix that.

Additional information

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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