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ASA Lead

Remote, Barcelona +1·Full-time·Added 8 days ago (last checked 22 Oct)

Labhouse

20 open roles

Our summary

Work mode
Hybrid, Barcelona, Spain / Spain /
Contract
Full-time
English
Required
Experience
3+ years
Education
University degree

Visa options

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Skills

Nice to have

Requirements

What we're looking for

  • 3+ years of hands-on experience running Apple Search Ads at scale

  • Preferably in-house experience at a product/app company (not agency-only background)

  • Proven track record scaling ASA for subscription or consumer apps

  • Deep understanding of ASA mechanics: bidding strategies, match types, keyword research, search match, CPPs

  • Strong knowledge of ASO fundamentals and how it interacts with ASA

  • Familiarity with MMPs (AppsFlyer, Adjust) and SKAdNetwork

  • Highly iterative mindset - you believe ASA is won through dozens of small, well-designed tests, not big bets

  • Perseverance and patience: you understand that ASA performance compounds over time

  • Strong analytical skills and comfort working with data

Nice to have

Pluses that are needed occasionally:

  • Experience managing ASA across multiple apps or geos

  • Familiarity with ASA automation tools (SearchAdsHQ, Bidnamic, Kochava, etc.)

  • Experience collaborating with creative teams on CPP testing

Education & certifications

  • Bachelor's degree in Business, Marketing, Engineering, Economics or a related field

Languages

  • Fluent English (working language at Labhouse)

  • Ability to clearly communicate strategy, hypotheses and results to non-ASA stakeholders

Pay & benefits

What you'll get

  • A key role inside a fast-growing Growth team

  • Ownership over the ASA strategy across one or several apps

  • The chance to shape the ASA engine of one of the most ambitious AI app studios in Europe

  • A team of senior operators with a proven track record of building and exiting category-defining companies

  • Competitive compensation

  • High-end equipment for your development.

  • A young and top entrepreneurial team in a dynamic startup environment.

  • Opportunity to lead, grow, and take on big challenges.

  • Work with cutting-edge technologies, including the chance to integrate AI models into new apps.

The role

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.

Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).

We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.

We are building the next generation of consumer apps powered by AI, and we are looking for an ASA Lead to own and scale Apple Search Ads across our portfolio. 🚀

Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.

As an ASA Lead, you will join the Growth team and lead the Apple Search Ads strategy across one or several of our apps. You will work closely with the Performance Marketing and Creative teams to design, test and iterate ASA strategies that drive profitable growth.

What you'll do

  • Own the full ASA strategy across the apps you manage

  • Structure, launch and optimize campaigns across all ASA placements (Search Results, Search Tab, Today Tab, Product Pages)

  • Run a continuous keyword research, expansion and negative-matching process

  • Build a relentless experimentation roadmap: bids, structures, audiences, custom product pages

  • Work hand-in-hand with the Creative team to test CPPs and creative variants

  • Partner with Performance Marketing to align ASA with the broader UA strategy

  • Report on performance, surfacing insights, and pushing the strategy forward week after week

How you'll work

  • Remote work from anywhere in Europe.

  • Flexible working hours.

Hiring process

  1. Intro call with Talent

  2. Interview with the Hiring Manager

  3. Case study / technical deep-dive

  4. Final interview with founders and key stakeholders

About Labhouse

Labhouse is an AI-powered mobile app studio based in Barcelona, Spain. The company designs and develops consumer-facing AI applications, with a strong focus on product design, user experience, and growth marketing. They operate with a lean, senior team and leverage modern tooling to ship products quickly.

Labhouse has its headquarters and main office in Barcelona, making it a Spanish-founded company. The team is international and English-speaking, with a strong emphasis on design and engineering excellence. For international professionals, Labhouse offers a dynamic startup environment in one of Europe's most vibrant tech hubs, with opportunities to work on cutting-edge AI products and a culture that values autonomy and impact.

Industry
AI Apps
Founded
2021
Employees
11–50
Headquarters
Barcelona, Spain
In Spain
Barcelona

Good to know if you are moving

  • The company is headquartered in Barcelona, Spain, making it a direct destination for those looking to relocate to a vibrant European tech hub.
  • The working language is English, and the team is international, making it accessible for non-Spanish speakers.
  • The company operates in a fast-paced startup environment, offering significant ownership and impact on product decisions.
  • The company focuses on AI applications, a high-growth sector with strong demand for skilled engineers and product professionals.

In their own words

Additional information

Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.

Come join us and help us build a company that everyone is proud to be part of.

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