Marketing Senior Data Analyst

The best talent deserves the best benefits
At eDO, we want you to be a part of our success story and great culture.

Here's what we offer:

• A rewarding Compensation package! Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.
• Continuous learning to fuel your growth and explore new horizons! Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
• Grow opportunities to empower your career, and unleash your potential! Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
• Your Well-being is our priority. Embrace Freedom and Flexibility! At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You'll be able to find the right work-personal life balance that suits you best.
• Work hard, party hard! We believe in having fun and connecting with colleagues! Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
• Enjoy a dynamic and healthy environment! Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.

What you need to succeed
Job Requirements
Must-haves

• Educational Background: Bachelor's or Master's in a quantitative field (e.g., Mathematics, Statistics, Physics, Engineering).
• Technical Skills: 4+ years of experience with SQL, Python/R, and BI tools (e.g., Looker Studio, Tableau, Power BI, MicroStrategy).
• Industry Experience: Background in quantitative analysis, data science, or a similar role, ideally within the travel, financial trading, or tech sectors.
• Data Proficiency: Skilled in working with large datasets, conducting advanced analysis, and integrating data from multiple sources.
• Business Acumen: Strong understanding of how data insights influence performance marketing and overall company strategy and business outcomes.
• Analytical Mindset: Ability to extract, interpret, and translate data into actionable insights.
• Curiosity & Problem-Solving: Demonstrated passion for analytical exploration and continual innovation in methodology.
• Communication Skills: Excellent written and verbal skills, with the ability to clearly communicate findings to technical and non-technical audiences.
• Self-Starter & Organized: Proactive and detail-oriented, able to manage competing priorities in a fast-paced, dynamic environment.

Preferable

• Performance Marketing Knowledge: Solid understanding of digital advertising channels (SEM, Paid Social, Display, Video); experience in the travel industry is a plus.
• Advanced Analytical Experience: 5+ years in a data-intensive role focused on quantitative decision-making and optimization.
• Marketing Analytics Tools: Experience with Google Analytics, Adobe Analytics, or similar platforms used for marketing performance measurement.

As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!

As a Senior Data Analyst within the Performance Marketing team, you will drive analytical strategy and influence bidding decisions across SEM and other digital acquisition channels. You'll work at the intersection of data science, marketing, and product, helping to maximize efficiency, scale, and profitability through data-driven trading insights. This is an opportunity to take ownership of complex analytical projects, work with large datasets, and directly influence marketing efficiency, campaign performance, and overall business growth.

• Analyze large, complex datasets to uncover opportunities in SEM performance, evaluating efficiency, elasticity, seasonality, market shifts, and LTV-based bidding strategies.
• Contribute to the design and continuous improvement of automated bidding logic informed by statistical models, demand trends, and auction dynamics.
• Bring a systematic mindset to analyzing campaign performance, identifying optimization levers based on efficiency, risk exposure, and timing.
• Develop and maintain dashboards and monitoring tools to track campaign performance and algorithmic behavior.
• Partner with Data Science to integrate predictive models, forecasting tools, and simulation frameworks into SEM decision-making systems.
• Collaborate with Data Engineering and Product teams to ensure SEM logic is effectively embedded into production systems.
• Continuously test and iterate on SEM data pipelines, model inputs, and optimization logic to improve performance tracking and bidding accuracy.
• Design and interpret A/B and incrementality tests to evaluate bidding strategies and campaign changes.
• Communicate findings clearly to technical and non-technical stakeholders, driving rapid iteration and performance optimization.