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ASO Specialist

Hybrid in Barcelona·Added 3 days ago (last checked 15 Oct)

Socialpoint

16 open roles

Overview

Work mode
Hybrid, Barcelona
Benefits
Private health insurance, life insurance

Visa options

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Skills

Nice to have

Requirements

What we're looking for

  • Proven ASO experience and knowledge
  • Knowledge of the mobile gaming marketing landscape
  • Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
  • Creative thinker, someone who can communicate and guide designers and copywriters.
  • Ability to work independently and with precision
  • Excellent understanding of ASO best practices, from pre-release to running live-ops
  • Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Nice to have

  • ASO experience for mobile games
  • Experience with Apple Search Ads or other UA networks.
  • Background in data analysis, statistical knowledge is appreciated

Pay & benefits

What you'll get

  • Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
  • A generous 25 days of annual leave, plus public holidays
  • Private medical insurance for you and your family to keep your health bar full
  • Disability and life insurance
  • Choose from the latest iOS or Android device when you join (phone or tablet)
  • Free language lessons in English, Spanish and Catalan
  • Spotify Premium to add the perfect soundtrack to your adventure
  • Legendary social events and parties to let off some steam
  • Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
  • Professional development budget for skills training
  • State of the art gym facilities
  • Free breakfast, lunch, and specialty coffee
  • Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on... so get your game on and

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position.

Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Socialpoint's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

The role

What you'll do

  • Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
  • Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
  • Develop well-researched content and creative briefs to support the content and art teams effectively.
  • Schedule and run tests across multiple platforms to ensure consistent performance improvements.
  • Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
  • Coordinate the promotion of in-game events and features within app store environments.
  • Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
  • Track and analyze key performance metrics to understand and improve organic growth.
  • Stay ahead by conducting regular research on competitors and ASO industry trends.

About Socialpoint

Socialpoint is a Barcelona-based mobile gaming company known for hit titles like Dragon City and Monster Legends. With a strong focus on free-to-play strategy and simulation games, the company has grown into one of Spain's most prominent game developers, employing hundreds of professionals and reaching millions of players worldwide. Its games are available on iOS, Android, and other platforms, and the company continues to expand its portfolio with new titles and live operations.

Socialpoint's headquarters and main development hub are in Barcelona, making it a key player in the city's thriving tech and gaming scene. The company is part of the Take-Two Interactive group, which provides global resources while maintaining a startup-like culture. For international professionals, Socialpoint offers a multicultural environment, with English as a common working language, and the opportunity to work on globally successful games from a sunny Mediterranean location.

Industry
Gaming
Founded
2007
Employees
250–500
Headquarters
Barcelona, Spain
In Spain
Barcelona

Good to know if you are moving

  • Socialpoint is headquartered in Barcelona, a major European tech hub with a strong international community and a high quality of life.
  • The company is part of the Take-Two Interactive group, offering the stability of a large publisher with the agility of a mid-sized studio.
  • English is widely used as the working language at Socialpoint, making it accessible for international professionals who do not speak Spanish.
  • The company offers competitive relocation support for international hires, including assistance with visas and moving logistics.
  • Socialpoint has a strong focus on data-driven game development, making it an attractive destination for data analysts and product managers in the gaming industry.

In their own words

About the company & team

Let's have fun shaping your future!

We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you're from, you're welcome here. Join us for a future where making games is as thrilling as playing them!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we'd love to hear from you!

All open roles at Socialpoint

Location

Socialpoint · Barcelona

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