Customer Marketing Automation Expert

We would like you to be someone who:

• Bring solid experience (approx. 5-8 years) in CRM and Marketing Automation, managing complex and multichannel campaigns.

• Has worked with Salesforce Marketing Cloud (or similar enterprise tools), especially in the design and execution of journeys.

• Has a strong business orientation and a clearly customer-centric vision, with a focus on lifecycle, retention, and CLV.

• Is data-driven, with good knowledge of digital analytics (ideally Google Analytics) and notions of SQL for customer data exploitation.

• Is familiar with testing strategies (A/B, multivariate) and with the logic of continuous improvement.

• Feels an affinity for the world of fashion and retail and has the desire to deeply understand the Mango customer.

• Has a high project management capacity, knows how to coordinate teams without direct hierarchical responsibility, and communicates in a clear and influential manner.

• Has training in Marketing, Business Administration, Advertising, or similar.

• Enjoy a flexible schedule and hybrid work that adapts to your needs. At Mango, we are committed to work-life balance.

• At Mango, the weekend starts on Friday at midday. We offer intensive schedules on Fridays and the eve of holidays.

• Plan your vacations according to your preferences. At Mango, we value your time and want you to enjoy every moment.

• As part of the Mango team, you will have discounts on all our lines, so you can always be up to date!

• Flexible compensation package with tax advantages: medical insurance, training, catering, and childcare vouchers.

• Free company transport from Barcelona and El Vallés.

• At Mango, we invest in your personal and professional growth. Access a varied training offer, personalized mentoring, continuous development programs, and internal promotion opportunities that will propel you toward success. On a technical level, you will be able to train in the use of different technological platforms, as well as participate in workshops, meetups, communities of practice, team buildings, and company meetings.

• Think big! Mango offers you international opportunities in more than 120 markets to expand your horizons and grow alongside us on a global level.

This is a position to join the Customer Marketing Automation team at Mango.

In your day-to-day role, you will be responsible for:

• Lead the strategy and roadmap for campaigns and journeys throughout the entire customer lifecycle (onboarding, activation, recurrence, winback, loyalty).

• Define, design, and implement journeys and trigger campaigns in Salesforce Marketing Cloud based on behavioral and transactional data.

• Translate business needs into lifecycle marketing use cases, prioritizing them according to their impact on revenue, retention, and customer lifetime value (CLV).

• Design and execute omnichannel communication strategies (email, SMS, push), including A/B and multivariate testing plans to optimize results.

• Analyze the performance of initiatives and generate actionable recommendations based on data.

• Manage marketing automation projects in complex environments, coordinating dependencies, timings, and deliverables with key teams (Campaigns, Content, Design, IT, Analytics, Retail, and eCommerce).

• Exercise an expert role in customer lifecycle, coordinating multiple teams to ensure initiatives materialize, even if you do not have a direct team in charge.