Manager, Global CRM Marketing Automation

• Build, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze.
• Develop and execute personalized, data-driven CRM programs, including behavioral triggers, lifecycle journeys, and automated engagement campaigns.
• Leverage customer data, Data Extensions, SQL, and audience segmentation to enable sophisticated targeting, personalization, and campaign execution.
• Utilize HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates.
• Partner closely with CRM Strategy Managers to brainstorm, build, and bring customer lifecycle campaigns and trigger-based programs to life.
• Design, execute, and analyze A/B tests across campaigns, journeys, and customer experiences to drive continuous optimization and performance improvements.
• Monitor campaign, channel, audience, and segment performance, providing insights and recommendations to improve engagement, conversion, and customer experience.
• Build and maintain reporting to measure campaign effectiveness and support data-driven decision making.
• Collaborate cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations teams to support new initiatives, launches, and customer engagement strategies.
• Serve as a Salesforce Marketing Cloud and/or Braze subject matter expert, helping support campaign execution and best practices across multiple international markets.

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life's most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

• 3-5+ years of experience in CRM marketing automation, including building, testing, and deploying email, push, SMS, and in-app messaging campaigns.
• 1-3+ years of hands-on experience with Salesforce Marketing Cloud and/or Braze, including Journey Builder, Automation Studio, Data Extensions, audience segmentation, and campaign orchestration.
• Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development, personalization, and automation.
• Experience building and optimizing customer journeys, triggered campaigns, and lifecycle marketing programs across multiple CRM channels.
• Strong understanding of email marketing best practices, deliverability, and compliance requirements, including CAN-SPAM regulations.
• Experience designing, executing, and analyzing A/B tests to improve customer engagement and campaign performance.
• Ability to work with complex customer datasets to develop targeted audience segments and personalized customer experiences.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent verbal, written, and interpersonal communication skills, with a demonstrated ability to collaborate effectively across Marketing, Product, Analytics, Engineering, and Operations teams.
• A proactive, curious, and solutions-oriented mindset with a passion for learning, innovation, and continuous improvement.
• Experience working in a global organization or supporting multiple brands and markets is a plus.

This role is Together@TKWW-eligible and based near one of our office hubs. You'll be expected to work in the office two days a week as part of our hybrid work model.

#LI-Hybrid #management-track

At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn't about replacing our people's expertise - it's about equipping every employee to use AI to raise the bar on the work we do together.

• Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
• Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
• Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
• Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.