Marlex is a leading Spanish human resources and recruitment consultancy specializing in talent acquisition, temporary staffing, and executive search. With over 30 years of experience and a network of more than 60 offices, the company serves a wide range of industries including aerospace, engineering, healthcare, and administration, positioning itself as one of the top HR firms in the country.

Headquartered in Catalonia, Marlex has a deep-rooted presence across the Spanish territory, with significant operations in Madrid and Barcelona. For international professionals, Marlex acts as a key gateway to the Spanish job market, frequently managing recruitment processes for high-tech sectors like mobility and defense that require multilingual talent and specialized technical expertise.

Founded in 1996 in Girona, Marlex began as a local recruitment firm before expanding nationwide. It has grown into one of the largest HR consultancies in Spain, focusing on proximity to both clients and candidates.

For international professionals

Operates a network of over 60 physical offices across Spain, providing extensive local market coverage.
Specializes in high-growth sectors for international talent, including Aerospace, Engineering, and IT.
Frequently manages recruitment for roles requiring multilingual capabilities, specifically English and French.
Acts as a primary recruiter for major industrial and technology hubs in Madrid, Barcelona, and Andalusia.

Digital Marketing Project Manager

Marlex Recruiting

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Digital Marketing Manager | B2B Digital Strategy

Are you passionate about digital marketing and want to lead projects with a direct impact on business growth? Are you motivated to combine strategic vision with execution capability in an international environment? This opportunity may be a great fit for you.

At Paul Marlex, we are collaborating with a growing international B2B company looking to incorporate a Digital Marketing Manager to lead the organization's digital strategy and develop a digital ecosystem focused on customer acquisition, conversion, and loyalty.

Your Mission

Define, implement, and optimize the company's digital strategy, ensuring a solid and consistent presence across all digital channels. You will be responsible for driving strategic digital marketing projects, coordinating vendors, and working cross-functionally with different departments to develop solutions that bring value to the business.

Key Responsibilities

• Define, execute, and optimize the company's digital marketing plan.

• Lead the evolution of corporate websites, coordinating new developments, functionalities, content, and performance improvements.

• Perform competitor analysis (benchmarking) and identify opportunities for improvement.

• Define and drive the SEO strategy and manage SEM campaigns (Google Ads, Performance Max, Display), optimizing investment and return.

• Manage and coordinate external vendors.

• Define and develop the social media strategy.

• Lead the presence strategy in marketplaces.

• Drive CRM (Hubspot) and email marketing initiatives.

• Design, execute, and optimize lead generation and lead nurturing campaigns.

• Participate in digital transformation projects (creation of a Mobile APP).

• Prepare results reports, track key KPIs, and propose continuous improvement actions.

What We Offer

• Joining a growing international B2B company.

• High level of autonomy to propose and drive new digital initiatives.

• Professional development by participating in national and international projects.

• On-site modality, flexible schedule (start time from 7:30 to 9:00), intensive workday on Fridays.

• Competitive salary based on the experience provided.

What We Are Looking For

• Degree in Marketing, Advertising, Business Administration, or similar.

• Minimum of 4-5 years of experience in digital marketing positions.

• Experience managing digital projects and coordinating external vendors.

• Solid knowledge of SEO, SEM, Google Analytics 4, Google Tag Manager, CRO, and automation tools such as HubSpot or Mailchimp.

• Experience managing CMS such as WordPress or similar.

• Analytical capacity, results orientation, and business vision.

• Experience in B2B environments, marketplaces, CRM, sales automation, App Marketing, and data visualization tools such as Power BI or Looker Studio is highly valued.

✨ If you are looking for a project where you can lead the digital strategy of an international company, drive digital transformation projects, and contribute directly to business growth, we would be delighted to meet you.

View original advert (Spanish)

Digital Marketing Manager | Estrategia Digital B2B

¿Te apasiona el marketing digital y quieres liderar proyectos con impacto directo en el crecimiento del negocio? ¿Te motiva combinar visión estratégica con capacidad de ejecución en un entorno internacional? Esta oportunidad puede encajar contigo.

Desde Paul Marlex estamos colaborando con una compañía internacional B2B en pleno crecimiento que busca incorporar un/a Digital Marketing Manager para liderar la estrategia digital de la organización y desarrollar un ecosistema digital orientado a la captación, conversión y fidelización de clientes.

Tu misión

Definir, implementar y optimizar la estrategia digital de la compañía, garantizando una presencia sólida y coherente en todos los canales digitales. Serás la persona responsable de impulsar proyectos estratégicos de marketing digital, coordinar proveedores y trabajar de forma transversal con los diferentes departamentos, para desarrollar soluciones que aporten valor al negocio.

Responsabilidades clave

• Definir, ejecutar y optimizar el plan de marketing digital de la compañía.

• Liderar la evolución de las páginas web corporativas, coordinando nuevos desarrollos, funcionalidades, contenidos y mejoras de rendimiento.

• Realizar análisis de la competencia (benchmarking) e identificar oportunidades de mejora.

• Definir e impulsar la estrategia SEO y gestionar campañas SEM (Google Ads, Performance Max, Display), optimizando la inversión y el retorno.

• Gestionar y coordinar proveedores externos.

• Definir y desarrollar la estrategia de redes sociales.

• Liderar la estrategia de presencia en marketplaces.

• Impulsar iniciativas de CRM (Hubspot) y email marketing.

• Diseñar, ejecutar y optimizar campañas de generación y nutrición de leads.

• Participar en proyectos de transformación digital (creación de una APP Móvil)

• Elaborar informes de resultados, realizar el seguimiento de los principales KPIs y proponer acciones de mejora continua.