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Head of Sports CRM

On-site in València·Added 3 months ago (last checked 16 Oct)

Medier

1 open role

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Overview

Work mode: On-site, València
English: Required
Experience: 6+ years

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Skills

Requirements

Nice to have

Experience with real-time CRM triggers and automation
Experience with gamification and loyalty systems
Background in both Casino and Sports products
Experience in regulated markets

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The role

What you'll do

Define and execute the global Sports CRM strategy across multiple markets
Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
Build CRM campaigns around major sports events, tournaments, and betting behavior
Develop segmentation strategies based on player value, betting activity, and engagement patterns
Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
Ensure CRM activity aligns with local regulations and responsible gaming requirements
Lead and mentor a global CRM team
Monitor competitor activity, CRM trends, and sportsbook engagement mechanics

Job description

Medier isn't just a marketing agency-we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns-we deliver results.
Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.

We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns.

You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players.

Location: Valencia, on-site

Requirements

6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure
2+ years of on a Head role in Sports CRM
Strong understanding of sportsbook player behavior and betting mechanics
Experience working across multiple GEOs and markets
Deep understanding of CRM KPIs, segmentation, and retention strategies
Strong analytical and data-driven mindset
Experience managing cross-functional stakeholders and CRM teams
Ability to work in a fast-paced, high-volume environment
English level: Upper-Intermediate or higher

About Medier

Medier is an advertising technology company specializing in performance marketing and customer relationship management (CRM) solutions for sports betting and gaming operators. The company focuses on data-driven strategies to optimize user acquisition, retention, and engagement for its clients, leveraging advanced analytics and marketing automation. With a global footprint, Medier serves a diverse portfolio of clients across multiple regulated markets, positioning itself as a key player in the ad tech and iGaming ecosystem.

Medier has established a significant presence in Spain, with its headquarters in Valencia, a hub for tech and innovation. The company's work culture is dynamic and fast-paced, emphasizing collaboration and continuous learning. For international professionals, Medier offers an opportunity to work in a multicultural environment, with English often serving as the working language. The company's focus on CRM and sports-related marketing makes it an attractive employer for those with expertise in data, analytics, and customer engagement, particularly within the sports and gaming sectors.

Industry: Ad Tech
Employees: 100
Headquarters: Valencia, Spain
In Spain: Valencia
Website: medieragency.com

Good to know if you are moving

Medier is headquartered in Valencia, a vibrant coastal city known for its quality of life and growing tech scene.
The company operates in the ad tech and iGaming sectors, which are rapidly growing in Spain and across Europe.
Working at Medier offers exposure to international clients and a multicultural team, with English commonly used in the workplace.
The company's focus on CRM and sports marketing provides opportunities for professionals with skills in data analysis, marketing automation, and customer engagement.

All open roles at Medier