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"The world is yours with Meliá"
Discover an endless path at Meliá, where opportunities for growth and development are infinite. Immerse yourself in a journey that will take you to work in various countries and become part of our extensive global family.
Define, implement, and execute the marketing and communication strategy for the hotels,
integrating Social Media management, PR, content, activations, and partnerships, with the
objective of:
• Strengthening brand and hotel positioning
• Increasing awareness and reputation
• Generating demand and qualified traffic toward owned channels (melia.com)
• Maximizing the impact of hotel experiences in digital and offline environments
The position acts as the end-to-end lead for local marketing, ensuring consistency
with the global brand strategy and alignment with commercial and operational objectives.
1. MARKETING STRATEGY & PLANNING
• Development and implementation of the annual Marketing Plan for the hotel cluster
• Adaptation of the global brand strategy to each hotel and destination
• Identification of local opportunities (cultural, lifestyle, gastronomy,
entertainment)
• Coordination with Sales and Operations to align actions with business
objectives
2. SOCIAL MEDIA (INTEGRAL MANAGEMENT)
• Definition and supervision of the Social Media strategy for all hotels that
have a profile (hotel/F&B outlet). In case they do not have a profile, management of
Dark campaigns on the brand profiles
• Coordination of agencies for planning, calendar, and publication of
hotel content via their own social networks.
• Ensuring consistency with brand tone, voice, and guidelines
• Review and approval of content (copy, creatives, formats)
• Development of initiatives to foster:
o User Generated Content (UGC)
o Engagement and community growth
• Creation of social touchpoints in hotels (photo opportunities, "instagrammable"
experiences)
• Coordination of hashtags, UTMs, and content distribution
• Content management and creation (videoshootings, photoshootings, etc)
3. CONTENT, INFLUENCERS & PR
• Management of press, influencer, and content creator requests
• Identification, negotiation, and follow-up of collaborations with influencers
• Coordination with PR and Social Media agencies
• Creation and updating of the hotel Press Kit
• Amplification of activations and events through digital and PR channels
• Attention to key profiles (VIPs, press, influencers)
4. ACTIVATIONS, EVENTS & F&B
• Development of identities and content (videoshootings & photoshootings)
• Conceptualization and execution of events, experiences, and activations
• Development of marketing strategies for key F&B points of sale
• Identification of partnerships (music, art, wellness, gastronomy)
• Coordination with F&B and Guest Experience teams
• Generation of content from events for digital amplification
5. SOCIAL LISTENING & CUSTOMER ENGAGEMENT
• Monitoring of digital activity (competition, trends, reputation)
• Management of active listening tools (Hootsuite, Talkwalker, etc.)
• Identification of opportunities (influencers, trends, incidents)
• Supervision of customer service on social networks
6. REPORTING & PERFORMANCE
• Monitoring of marketing and social media KPIs:
o Engagement, reach, community growth
o Content performance
o Impact of campaigns and influencers
• Coordination of monthly reports and analysis of results
• Proposal of optimizations based on data
• Budgetary control of the marketing plans for all hotels and F&B
outlets
7. PAID MEDIA & BUDGET MANAGEMENT
• Management and optimization of marketing and social media budgets
• Supervision of paid social campaigns alongside agencies
• Ensuring alignment with objectives and maximization of ROI
• Control and monitoring of the cluster's annual budget
8. BRAND & CONTENT MANAGEMENT
• Supervision of shootings (photo/video) and content generation
• Guaranteeing visual and narrative consistency with the brand
• Management and updating of content on melia.com and other channels
• Creation of sales materials and presentations
9. PARTNERSHIPS
• Identification and management of strategic alliances
• Ensuring alignment with brand positioning
• Development of collaborations that provide visibility and differential value
Hotels in Spain (16 + 4 pipeline = 20)
• INNSiDE Zaragoza
• INNSiDE Valencia Oceanic
• Meliá Valencia
• INNSiDE San Sebastián Orly
• Sol Oasis Marrakech
• Meliá Bilbao
• Meliá Villaitana
• Meliá Benidorm
• INNSiDE Costa Blanca
• Sol Pelícanos Ocas
• INNSiDE Porta Maris
• Meliá Alicante
• Meliá María Pita
• Alicante Gran Sol
• INNSiDE Palma Avenidas.
• Meliá Mansour - Mahdia
Meliá Hotels International is a Spanish hotel company and one of the world's largest resort hotel chains. Founded in Palma de Mallorca in 1956, the company operates over 350 hotels across more than 40 countries, spanning brands such as Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, and Paradisus. The company is a global leader in the hospitality industry, with a strong focus on leisure and business travel, and is known for its Mediterranean heritage and premium service standards.
Meliá has a very significant presence in Spain, its home market, with a wide network of hotels across the Balearic Islands, the Canary Islands, and the mainland. The company is a major employer in Spain, offering a wide range of roles in hotel operations, food and beverage, and management. For international professionals, Meliá offers opportunities to work in a dynamic, multicultural environment within a leading global hospitality brand, with roles often requiring Spanish language skills and a passion for customer service.
At Meliá Hotels International we are committed to equal opportunities between women and men in the workplace, with the support of management and the principles contained in our Human Resources policies. We also care about spreading a corporate culture committed to effective equality throughout the entire workforce, and raising awareness of the need to act jointly and globally.
We promote our commitment to equality and diversity, avoiding any type of discrimination, especially that related to disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees is fundamental to our success as a global company.
Furthermore, we are committed to the sustainable growth of our sector through a great, socially responsible human team. In this regard, our motto is "Towards a sustainable future, from a responsible present" Thanks to all our collaborators we make this possible.
To protect you and avoid fraud in the selection processes, we invite you to consult our recommendations on the page "Protect your application".
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