International Brand Manager - FMCG Beauty Sector

• Permanent contract.
• Opportunity to work on international projects.

If you are interested in this position, do not hesitate to apply.

We are looking for an International Brand Manager to lead the adaptation and implementation of the brand strategy in international markets, ensuring global brand consistency and its correct local execution (ensuring its correct localization, implementation, and international development). Initially, the focus will be on B2B business development, progressively evolving towards initiatives oriented toward the end consumer (B2C).

• At least 4 years of experience in Marketing in global markets is essential.
• C1 level of English is essential. German is highly valued.

• Adapt the marketing strategy developed in Spain to the various international markets.
• Define local activation plans while respecting the global positioning of the brand.
• Identify cultural, competitive, and consumer particularities of each market.
• Ensure brand consistency across all touchpoints.
• Collaborate closely with the international sales team to accelerate the acquisition of new clients (B2B).
• Develop commercial tools and materials that support the expansion strategy.
• Coordinate launch and activation actions for distributors and clients.
• Participate in the construction of commercial proposals adapted to each market.
• Lead the digital development of international markets.
• Coordinate the relationship with local digital agencies.
• Manage the international digital budget.
• Monitor results and analytics.
• Supervise SEM, SEO, and Paid Media initiatives alongside specialized teams.
• Prepare periodic reporting of results.
• Be the main point of contact with marketing, communication, PR, influencer, and local media agencies.
• Coordinate the execution of the marketing plan in each market.
• Ensure alignment between global brand objectives and local actions.
• Monitor budgets, deliverables, and results.
• Ensure that all campaigns developed by Brand can be successfully deployed in international markets.
• Adapt copy, materials, timings, and activations to local needs.
• Work alongside the training area to develop tools that allow the transfer of culture and methodology to international markets. This includes: manuals, protocols, presentations, materials for distributors, online resources, digital training tools, etc.
• Coordinate with the Product, Regulatory, and Production areas regarding the requirements necessary for international commercialization.
• Act as the main point of connection between Marketing and the technical areas involved in internationalization.
• Provide support to the Ecommerce Manager in launches, content adaptation, product sheets, promotions, digital campaigns, SEO, and user experience optimization.