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Senior Brand Activation Manager

Hybrid in Madrid·Added 22 days ago

Overview

Job details

  • Permanent contract

    Per the ad.

  • Hybrid

    Office and home days — the ad has the split.

Requirements

  • Have the right to work in Spain

    Michael Page España doesn't mention sponsorship in the ad.

  • Work in English

    English is required, per the ad.

  • Be near Madrid for hybrid days

    No relocation package mentioned.

  • Have 8+ years of experience

    Senior-level role.

  • University degree

    “Bachelor's degree in Marketing, Business, Communication or a related field.” — per the ad.

Skills

Pay & benefits

What you'll get

  • Competitive salary package plus annual bonus.
  • Hybrid working model: 3 days in the office and 2 days working from home.
  • Offices based in Madrid.
  • International career exposure within a high-growth business.
  • Opportunity to play a key role in shaping fan engagement and live experiences for a globally recognised entertainment property.
  • Dynamic, entrepreneurial and collaborative culture.

The role

We are looking for an experienced Brand Activation professional to lead the development and execution of large-scale fan experiences, events and brand activations across international markets. This is a unique opportunity to help elevate a leading global sports and entertainment brand through best-in-class experiential marketing initiatives.

What you'll do

Reporting to the Brand Marketing Director, the Senior Brand Activation Manager will be responsible for:

  • Leading the planning and execution of flagship brand activations, fan experiences and major events across multiple markets.
  • Managing relationships with agencies, production companies, venues and external partners.
  • Collaborating with internal stakeholders across Marketing, Digital, Communications, Content, Commercial and Operations functions.
  • Owning project delivery, including timelines, budgets, risk management and execution.
  • Ensuring consistency, quality and excellence across all activation touch points.
  • Monitoring performance and identifying opportunities to continuously improve fan engagement initiatives.

Resumen

  • Join a global sports brand entering a new growth chapter.
  • High-visibility role within a rapidly growing organisation.

¿A quién buscamos (H/M/D)?

  • Bachelor's degree in Marketing, Business, Communication or a related field.
  • 8+ years of experience in Brand Activation, Experiential Marketing, Events, Live Entertainment or Fan Experience.
  • Proven track record delivering large-scale activations, festivals, events or experimental campaigns.
  • Strong project management and budget ownership experience.
  • Comfortable working in fast-paced, highly collaborative and international environments.
  • Strong communication and stakeholder management skills.
  • Fluent English required.
  • Experience within sports is welcomed but not essential.

About Michael Page España

Michael Page is a global recruitment consultancy and part of PageGroup, one of the world's leading professional recruitment firms. The company specializes in placing mid-to-senior level professionals across a wide range of sectors, including technology, engineering, finance, sales, and human resources. With a strong presence in Spain, Michael Page operates offices in major cities and offers services such as executive search, temporary staffing, and outsourcing solutions.

Industry
Staffing

In their own words

About the company & team

Our client is a leading international sports and entertainment organisation undergoing an exciting transformation as it accelerates its global growth ambitions. With significant investment being made across marketing, fan engagement and brand experience, the business is focused on expanding its audience reach and strengthening its position as a premium global entertainment brand.

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