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Brand Manager

On-site in Palau-solità i Plegamans, Catalonia·Full-time·Added today (last checked 2 Nov)

MANGO

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Our summary

Work mode: On-site, Palau-solità i Plegamans, Catalonia
Contract: Permanent, full-time hours
Experience: 6+ years

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

More than 6 years of consolidated experience in brand management (brand management), product marketing, or roles related to go-to-market strategy (go-to-market).
Strategic vision, accompanied by a demonstrable track record in the execution and achievement of objectives.
Project management skills and the ability to communicate with different stakeholders, including the ability to influence without having direct hierarchical authority.
Ability to navigate ambiguous environments and structure situations where defined processes do not yet exist.
Excellent oral and written communication skills, including the ability to deliver presentations confidently to executive profiles.

Nice to have

We will value:

Experience in the launch of a new brand, product, or category.
Experience in managing agencies and external collaborators.
Experience in the retail sector or in consumer environments.

The role

YOUR NEW ROLE

We are looking for a Brand Manager to lead the brand and the go-to-market (go-to-market) strategy for one of our priority product lines. Your mission will be to transform business ambition into clear brand positioning, a launch plan, and a coherent customer experience, from the first campaign to the point of sale and the web.

What you'll do

YOUR MAIN RESPONSIBILITIES

Define the strategy

Collaborate with Product teams to develop the business plan and the growth strategy for the line.
Analyze the market, customers, and competition to identify the opportunities where the brand can stand out and clearly define the areas in which it should not focus.
Translate business objectives into a brand strategy and a concrete action plan for the teams.

Build the brand

Define the positioning, key messages, and value proposition for the customer, in collaboration with internal teams and external partners.

Lead the go-to-market strategy (go-to-market)

Design and execute an integrated plan covering public relations, social media, retail, visual merchandising, events, influencer marketing, and other channels.
Ensure that milestones and deliverables are met within the established deadlines and with a high level of quality.
Monitor results based on the agreed KPIs and make the necessary adjustments to improve performance.

Coordinate teams and align collaborators

Act as the central coordination figure between the Product, Marketing, eCommerce, Retail, Visual Merchandising, Creative, and Operations teams.
Manage agencies and external collaborators to ensure their work contributes to a coherent brand narrative.
Ensure that all teams are aligned around shared objectives, priorities, and deadlines.

About MANGO

MANGO is a multinational fashion design and manufacturing company headquartered in Barcelona, Spain. Founded in 1984, it is one of Europe's leading fashion retailers, operating over 2,700 stores in more than 110 countries. The company designs, produces, and sells clothing and accessories for women, men, and teens, with a strong focus on digital transformation and sustainability.

In Spain, MANGO has a significant presence with its global headquarters in Barcelona and numerous stores across the country, including flagship locations in Madrid and Barcelona. The company is known for its dynamic work environment, offering opportunities in retail, technology, and corporate functions. For international professionals, MANGO provides a multicultural workplace, with roles ranging from store management to AI engineering, and a strong emphasis on innovation and digital growth.

Industry: Fashion Retail
Founded: 1984
Employees: 10,000–20,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid

Good to know if you are moving

MANGO's global headquarters is in Barcelona, offering a vibrant Mediterranean lifestyle and a hub for fashion and tech innovation.
The company has a strong international presence, with stores in over 110 countries, providing opportunities for global career mobility.
MANGO is investing in digital transformation, including AI and e-commerce roles, making it an attractive employer for tech professionals.
The company offers a multicultural work environment, with employees from diverse backgrounds and nationalities.
Retail roles are available across Spain, including in major cities like Madrid, Barcelona, and Málaga, with opportunities for advancement.

In their own words

About the company & team

At Mango, we dress everything we do with passion. With roots in Barcelona and a presence in more than 120 countries, we inspire the world with creativity, innovation and authenticity.

Our multicultural team is the engine of our success. We are proud to take fashion further, connecting our unique style with people all over the world.

Additional information

At Mango, we believe in an inclusive culture where creativity and innovation inspire us to take fashion further. Therefore, we are committed to offering equal opportunities for everyone, valuing the authenticity of each individual.

Taking Fashion Further

All open roles at MANGO