Brand Manager

• Minimum 4-5 years of experience as a Brand Manager or similar (brand, agency, or retail).

• Genuine knowledge of streetwear culture and its ecosystem.

• High level of English.

• Experience working with streetwear, sneaker, or urban fashion brands.

• Experience managing influencer marketing from start to finish.

• Experience leading teams (brand, content, social, or marketing).

• Experience managing marketing/brand budgets.

• Excellent brand judgment and aesthetic eye.

• Good communication and negotiation skills with other departments.

• Experience in a creative or media agency working with fashion/streetwear brands.

• Network of contacts among creators, artists, and collaborations.

• Knowledge of retail design / visual merchandising.

• Experience coordinating with paid media teams.

• Availability to travel.

COLD is not just streetwear. It is attitude. It is culture. It is revolution.
We were born in the street, we create from creative rage, and we move with our own style. Every garment speaks clearly: without fear, without filters, without asking permission. Our vision is worldwide: we didn't come to fit in, we came to break the mold.
COLD is a brand for those who dare to be different.

We are looking for a Brand Manager who will lead the brand holistically and serve as the reference voice of our identity at every touchpoint: campaigns, collaborations, shootings, and the management of the Brand/Content, Social, and Influencer Marketing teams. You will be the one ensuring the brand speaks the same language at every touchpoint - online, offline, product, or collaborations.

This is a role with transversal authority: you will approve and validate that other departments (architecture/retail, paid, graphic, etc.) respect brand standards before they go to market.

We are looking for someone who truly understands streetwear culture and social media, whether from a brand, agency, or as a native of that culture's community.

• Ultimate person responsible for the brand in campaigns, collaborations, shootings, and launches.

• Define and maintain brand guidelines (tone, visual identity, values) across all channels.

• Act as the brand filter and validator for all company content and initiatives (paid, graphic, architecture/retail, etc.), proposing alternatives when something does not fit.

• Design the influencer marketing strategy: profile selection, type of collaboration, and objectives.

• Decide which collaborations fit the positioning, beyond commercial appeal.

• Negotiate agreements with agencies, managers, and creators, and measure their real impact.

• Lead the Brand, Content, Social Media, and Influencer Marketing teams: objectives, priorities, and team development.

• Coordinate the content and campaign calendar between teams.

• Manage the department budget: planning, monitoring, and prioritization of investment.

• Stay up to date with streetwear culture, sneakers, music, and social media.

• Provide brand vision regarding product, store openings, and new projects.

• Report directly to the partner regarding brand health and results.