Brand Marketing Specialist, Sportswear

On-site in Barcelona·Full-time·Added yesterday

Nike

8 open roles

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What they offer

Full-time hours
Per the ad.

What they ask for

Have the right to work in Spain
Nike doesn't mention sponsorship in the ad.
Speak fluent Spanish
Listed as a requirement in the ad.
Work in English
English is required, per the ad.
Catalan
The ad asks for Catalan, or counts it in your favour.
Work on-site in Barcelona
No relocation package mentioned.

The role

The Brand Marketing Specialist is part of the Brand Marketing team in Spain. This role works across Brand, Product, Communications and Marketplace teams, as well as with external agencies and partners, to deliver locally relevant Sportswear initiatives that connect product, consumers and culture across Spain.

What you'll do

You will help develop and execute locally relevant Nike Sportswear brand plans across Spain, connecting brand strategy, product and key cultural communities. You will combine product operations, cultural insight, creative thinking and cross-functional collaboration to turn broader Brand Marketing strategies into strong local execution.

Own and coordinate product operations for Sportswear brand initiatives, ensuring requests, orders, deliveries and returns are managed accurately and on time across campaigns, activations, seeding, events and cultural initiatives.
Navigate internal product and operational systems, maintaining visibility of product requests, availability, shipments, timelines and deadlines. Identify issues early and drive solutions.
Build a strong understanding of urban culture across Barcelona, Madrid and wider Spain, staying connected to emerging movements, communities and talent in music, fashion, sport, street culture and creativity.
Help translate global and EMEA strategies into relevant local Sportswear initiatives, including clear plans, presentations, briefs, timelines and execution frameworks.
Bring consumer insight, cultural knowledge and creative thinking into campaigns and activations, ensuring initiatives are locally relevant, culturally credible and connected to how consumers engage with the product and brand.
Partner across Brand, Product, Communications, Marketplace and other teams, connecting stakeholders and managing multiple workstreams and deadlines with ownership and accountability.
Support projects from concept to execution, including agency and external partner management. Provide clear briefs, feedback and follow-up to deliver high-quality brand experiences.

Requirements

What we're looking for

The ideal candidate is an organized, proactive and culturally curious Sportswear Specialist who combines strong product operations and project management skills with a passion for brand, product and culture. They can translate broader brand strategies into clear, locally relevant plans and impactful execution.

They are comfortable managing multiple priorities, stakeholders and deadlines in a fast-moving environment. They understand Spain's urban culture, particularly in Barcelona and Madrid, and stay curious about emerging communities and trends across music, fashion, sport, street culture and creativity. They communicate clearly, build compelling presentations and collaborate effectively with internal teams and external partners.

Strong product operations and project management skills, including experience with operational systems, processes, trackers and product management tools.
Proficiency in Keynote and PowerPoint, with the ability to create clear, visually compelling presentations. Strong Excel skills for managing budgets, product information, timelines, trackers and operational data.
Strong knowledge of and curiosity about Spain's urban culture, with the ability to translate cultural and consumer insights into locally relevant brand plans and executions.
Strong communication, storytelling and collaboration skills, with confidence presenting recommendations and working across functions and external partners.

Languages

Fluent in Spanish and English; Catalan is preferred.

Hiring process

Applications will be accepted until 29th of September. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications.

About Nike

Nike, Inc. is a global leader in athletic footwear, apparel, equipment, and accessories, designing, develops, and markets products for a wide range of sports and fitness activities. With a market presence spanning over 170 countries, Nike is one of the world's most valuable brands, operating through a mix of direct-to-consumer stores, digital platforms, and wholesale partnerships. The company's portfolio also includes the Jordan Brand and Converse, and it is known for its innovation in performance products and sustainability initiatives.

In Spain, Nike has a significant presence with offices in Barcelona and Madrid, serving as a hub for its Southern Europe operations. The company's Spanish offices focus on marketing, sales, and digital functions, and it operates numerous retail stores across the country. Nike's work culture emphasizes innovation, diversity, and athletic spirit, making it an attractive employer for international professionals seeking to work in a dynamic, global environment. The company offers opportunities in various fields, including engineering, data, marketing, and retail, with a strong commitment to employee development and community engagement.

Industry: Fashion and Sporting Goods
Founded: 1964
Employees: 50,000–100,000
Headquarters: Beaverton, USA
In Spain: Barcelona, Madrid
Website: nike.com

Good to know if you are moving

Nike's Spanish offices are located in Barcelona and Madrid, with Barcelona serving as the main hub for Southern Europe operations.
The company offers a global work environment with English as a common working language, making it accessible for international professionals.
Nike provides comprehensive relocation support for eligible roles, including visa assistance and settling-in services.
Employees enjoy a culture focused on innovation and athleticism, with access to fitness facilities and wellness programs.
Spain's Nike offices are involved in digital, marketing, and sales functions, offering diverse career paths beyond retail.

All open roles at Nike