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Content and Partnerships Marketing Specialist

Remote, Barcelona·Added 2 days ago (last checked 20 Oct)

Overview

Work mode
Remote (Barcelona)

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Skills

Nice to have

Requirements

What we're looking for

  • You already use AI agents, automation, and advanced AI workflows in your everyday work.
  • You write clear, useful content yourself and can share examples, ideally on technical topics.
  • You have hands-on SEO experience and can show results you've achieved.
  • You're actively exploring GEO and AEO, and understand how visibility in AI-generated answers differs from traditional search.
  • You've built partnerships or collaborations with bloggers, creators, or other companies, and know how to make them work for both sides.
  • You're curious and take time to understand customers and the business before proposing solutions.
  • You have experience marketing technical products, ideally software, SaaS, WordPress, or similar.
  • You work independently and are comfortable in an environment where priorities can change, and not everything is defined in advance.

The role

At OnTheGoSystems, the company behind WPML, Toolset, and PTC, we're looking for a hands-on, AI-native marketer to own how people find us - through search, AI assistants, and the partners and creators our customers already trust.

Content is the heart of this. You'll create content yourself and collaborate with our partners to produce content that helps our users, ranks well in search engines, and gets referenced by AI. You'll also use AI to produce more of it without losing quality or accuracy.

AI is a core part of how we work. We're looking for someone who already uses AI agents, automation, integrations, and structured workflows to get real marketing work done - and can show us what they've achieved with them.

You won't be joining an established marketing team or following a fixed playbook. You'll have the freedom to talk to our clients, understand our business, and find the strongest opportunities we should focus on next.

What you'll do

Your main focus will be content, search visibility and partnerships:

  • Content creation: planning and writing articles, guides, and tutorials that help our users and attract new ones
  • SEO, GEO, and AEO: growing our visibility in search engines, AI assistants, and answer engines
  • Technical and content SEO across our websites
  • Understanding how AI tools describe and recommend our products, and improving it
  • Building collaborations with partners, authors, and bloggers
  • Creating and co-creating content that ranks, gets cited, and earns links
  • Measuring what works, using our own analytics
  • Over time, other opportunities you identify

You'll work hands-on, from identifying an opportunity through execution, measurement, and improvement.

About OnTheGoSystems

OnTheGoSystems is a Hong Kong-based software company that develops and markets a suite of products and services for the WordPress ecosystem, including popular plugins like WPML (WordPress Multilingual) and Toolset. The company is known for its focus on helping users build multilingual and custom websites, with a strong emphasis on user-friendly tools and robust support. They have a global customer base and a distributed team, with a significant presence in Spain.

In Spain, OnTheGoSystems has established a development hub, particularly in Barcelona, where they hire AI-native software developers to work on their product suite. The company's work culture is remote-first and international, making it a relevant option for international professionals looking to join a fast-growing, product-driven company with a global footprint. They value autonomy, technical excellence, and a modern, distributed work environment.

Founded
2012
Employees
100–500
Headquarters
Hong Kong, China
In Spain
Barcelona

Good to know if you are moving

  • Remote-first culture: the company is fully distributed, so you can work from anywhere in Spain, not just Barcelona.
  • The Spanish team works on core product development, including AI features, so it is a good place for engineers who want to work on modern AI applications.
  • The company has a strong international environment, with colleagues from many countries, and English is the working language.
  • They offer a competitive compensation package and a clear career path for senior technical roles.
  • The company is a leader in the WordPress ecosystem, which gives you exposure to a large open-source community.

In their own words

About the company & team

OnTheGoSystems is a profitable, self-funded product company growing since 2007. WPML powers more than 1.5 million websites worldwide.

You'll have real ownership and the freedom to help build our marketing approach, work directly with our CEO and product teams, experiment with AI, and turn your ideas into real marketing initiatives.

We care about the people we work with and want to support them beyond their day-to-day work. Along with the flexibility of working remotely, we offer perks and benefits that support both work and life.

If you're excited about shaping how people find software in the age of AI search, creating content and partnerships that matter, and having the freedom to decide what comes next, we'd love to hear from you.

All open roles at OnTheGoSystems
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Head of Marketing

OnTheGoSystems3w ago2 openings
Remote, BarcelonaNo Spanish needed
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