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AI Creative, Content & GEO Specialist

On-site in Sant Cugat del Vallès·Full-time·Added 24 days ago

HP

110 open roles

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Overview

Job details

  • Full-time hours

    Per the ad.

Requirements

  • Have the right to work in Spain

    HP doesn't mention sponsorship in the ad.

  • Work on-site in Sant Cugat del Vallès

    No relocation package mentioned.

  • Have 5+ years of experience

    Mid-level role.

  • University degree

    “BA or BS in Marketing, Communications, Journalism, Digital Media, Business, or related field; MBA preferred.” — per the ad.

Requirements

Education & certifications

  • BA or BS in Marketing, Communications, Journalism, Digital Media, Business, or related field; MBA preferred.

  • 5+ years of experience in content marketing, digital marketing, creative operations, or related areas.

  • Experience using generative AI tools for content development, creative production, or marketing programs.

The role

Applies advanced subject matter knowledge in AI-enabled content creation, creative operations, and Generative Engine Optimization (GEO) to solve complex marketing challenges. Leads the adoption of AI tools, prompt engineering methodologies, and agentic workflows to scale content creation, improve efficiency, and increase GSB visibility across traditional and AI-powered discovery platforms. Works independently on complex initiatives requiring cross-functional collaboration and exercises judgment in defining processes, best practices, and performance measures.

What you'll do

  • Scale AI-driven content and creative production across the GSB marketing organization.

  • Develop prompt engineering frameworks and agentic workflows to improve marketing effectiveness and productivity.

  • Evaluate, implement, and optimize AI tools and platforms for content creation and creative development.

  • Create and manage content across owned and earned channels to strengthen GSB's GEO presence and discoverability.

  • Partner with marketing, communications, and digital teams to deliver content that supports key business priorities.

  • Establish best practices, governance, and training programs for AI-assisted content creation.

  • Define and track performance metrics related to content production efficiency, GEO visibility, engagement, and demand generation.

  • Stay current on emerging AI technologies, content trends, and GEO practices, translating insights into scalable marketing programs.

How you'll work

Full time

No shift premium (Spain)

No

No

description

AI Creative, Content & GEO Specialist

Knowledge and Skills

  • Strong knowledge of content marketing, digital publishing, and audience engagement.
  • Experience with generative AI tools, prompt engineering, and AI-powered content creation.
  • Understanding of SEO and Generative Engine Optimization (GEO) principles.
  • Strong written, verbal, and visual communication skills.
  • Ability to translate business objectives into scalable content and creative solutions.
  • Strong analytical and project management capabilities.
  • Excellent collaboration, influencing, and stakeholder management skills.
  • Ability to drive adoption of new technologies and marketing processes across teams.

Success Metrics

  • Reduce content and marketing asset production costs by approximately 70%.

  • Improve content time-to-market through AI-enabled workflows.

  • Increase GEO coverage, visibility, and sentiment across priority products and segments.

  • Drive measurable growth in AI-discovered traffic, engagement, and demand generation

Job -

Marketing

About HP

HP (Hewlett-Packard) is a global technology company that designs and manufactures a wide range of hardware, software, and services, from personal computers and printers to 3D printing and hybrid work solutions. With a workforce of roughly 58,000 employees worldwide, HP operates across more than 170 countries and is a household name in the technology sector, particularly known for its personal computing and printing innovations.

In Spain, HP has a significant presence with offices in Barcelona and Madrid, employing thousands of professionals across engineering, sales, marketing, and operations. The company is a major employer of international talent in Spain, offering a multicultural work environment and English-speaking roles, making it a relevant destination for professionals looking to relocate. HP's Spanish operations are deeply integrated into its EMEA structure, providing opportunities in areas like additive manufacturing, cybersecurity, and data analytics.

Industry
Technology
Founded
1939
Employees
50,000–60,000
Headquarters
Palo Alto, USA
In Spain
Barcelona, Madrid
Website
hp.com

Good to know if you are moving

  • HP offers a global, English-first work environment in its Spanish offices, making it accessible for non-Spanish speakers.
  • The company has a strong internal mobility program, allowing employees to transfer between countries and roles.
  • HP's Spanish offices are located in Barcelona and Madrid, two of the most international and well-connected cities in Spain.
  • The company is a major player in additive manufacturing and cybersecurity, areas where Spain is building a local tech hub.
  • HP provides competitive benefits and a structured career path for engineering and business roles.

In their own words

Additional information

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP'sEEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

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