Senior Product Adoption & Engagement Specialist

• You've done go-to-market or adoption work hands-on, across multiple channels

• You have a track record of driving measurable behaviour change amongst large audiences, not just running communications or campaigns

• You have 4-6 years in growth, lifecycle, GTM, or audience engagement

• You have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan.

• You operate with independent judgment, bringing senior stakeholders a recommendation and the tradeoffs, not options to choose from or work to approve

• You drive cross-functional work without authority, aligning teams behind a shared plan through clarity and influence

• You bring structure to complex, fast-moving work, setting up the systems, sequencing, and ways of working that keep multiple streams on track

• You have comfort using data to size opportunities, set targets, and explain results

• You have excellent written and verbal communication, with sharp judgment on clarity and tone

• Hands-on experience collaborating with community engagement teams, alongside other channels

• Strong user empathy, especially for solopreneurs who earn through a platform or run their own business

• Familiarity with marketplace or complex multi product environments: segments with competing needs, quality and liquidity

• Experience translating internal product and policy decisions into audience-facing behaviour change

• Understanding of brand voice and tone in a global, multicultural organisation

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

We power people's progress.

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact.

We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we're only getting started. As a category-defining company, we're shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

The Supply Engagement team owns how Preply changes tutor behaviour at scale, through three levers working together: communications, community, and learning. This role owns the strategy that ties them together. You decide what matters most among everything competing for tutors' attention, sequence it, and design how each behaviour change gets driven, from the launch of a new tool, policy, or programme through the ongoing campaigns and education that drive tutors to adopt it and change how they teach and run their tutoring business on Preply. You don't operate the channels yourself; you set the strategy and collaborate with the specialists such as copywriters, community managers, and trainers who bring it to life. You own the roadmap end to end and keep it on track.

What you'll be doing:

• Own the strategy for how Preply drives tutor behaviour change and tool adoption across launches, policies, and programmes

• Own the tutor engagement calendar: decide what reaches tutors, what waits, and in what sequence, without overwhelming the audience

• Design cross-channel strategies across communications, community, and learning, working with the specialists who deliver them

• Partner with Product Managers and channel owners to shape a shared plan, translating strategic direction into the detailed roadmap that makes it happen

• Bring senior stakeholders clear recommendations, why we should and shouldn't do something, and the judgment of how it will land, then commit and drive it to results

• Define success with Data, and own the narrative for why a number moved or didn't

• Tutor behaviour change and adoption, getting tutors to adopt the tools and teaching practices that will improve their performance and their learners' outcomes

• Engagement outcomes of major launches, programmes, and campaigns (for example, tool adoption rates, performance, event registrations)

• Tutor sentiment and trust, how tutors receive what we roll out, whether launches and campaigns land well and build belief in Preply rather than adding noise

This is not a broadcast communications role, and not a single-channel operator role. You won't be deciding email-versus-push for a given message, or building the webinar yourself. You'll take the behaviour change we're aiming for and design the plan to drive it, connecting the work across channels into one coherent story, while the specialists own the craft within their part. If you're looking to operate as a pure specialist in one channel, this isn't the role. You'll own the plan, connect the dots, and drive it to real behaviour change and results.