Marketing and Loyalty Internship

• Monday to Friday schedule, 5 hours a day, during the morning.
• Study assistance and Social Security registration.

What will you learn?

• How a loyalty strategy is designed and executed in one of Spain's leading media companies.
• Management of real projects with a direct impact on thousands of subscribers.
• Organization of events, experiences, and engagement actions for clients.
• Relationship with strategic partners in the cultural, editorial, and leisure sectors.
• Professional use of CRM, CMS, Excel, and data analysis tools.
• Cross-functional work with Marketing, Customer Service, Product, Commercial, and Events teams.

• Participation in the integral management of contests and exclusive experiences for EL PAÍS subscribers, from content creation to coordination with different areas and external partners.
• Administration and updating of content on elpaismas.com, collaborating in the continuous improvement of the digital experience for subscribers.
• Monitoring and analysis of incidents related to the loyalty program, working in a coordinated manner with the Customer Service Center to optimize user satisfaction and experience.
• Design and execution of communications directed at the subscriber community, contributing to strengthening the bond between the brand and its readers.
• Support in the logistical organization of events and exclusive experiences for clients, participating in the coordination of providers and resources.
• Collaboration in the production and implementation of EL PAÍS's own events, interacting with different departments and business teams.
• Participation in the management and development of agreements with cultural and leisure partners, contributing to the creation of value propositions for subscribers.
• Preparation of reports, monitoring of results, and use of analysis and management tools (Excel, CMS, and internal platforms) to support decision-making within the area.