Global Head of Media Data

1. Media Data Strategy & Transformation

• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating:
o measurement
o consumer understanding
o AI-driven use cases

2. Advanced Measurement & Performance Excellence
• Lead end-to-end media measurement strategy, including:
o Attribution frameworks
o Brand & performance measurement
• Oversee econometric and advanced analytics approaches to:
o quantify marketing impact
o optimize media investments
o support budget allocation decisions
• Drive the evolution towards holistic, cross-channel performance measurement

3. Media Data Ecosystem, Governance & Tracking
• Define and enforce global media data standards, including:
o tracking frameworks (tagging, pixels, taxonomy)
o KPI harmonization
o data models across Paid / Owned / Earned
• Ensure data quality, consistency, and scalability across all markets and platforms
• Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem

4. Data Products & Scalable Activation
• Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
• Define roadmap, use cases, and prioritization based on business value
• Ensure delivery of self-serve, high-quality analytics assets
• Drive adoption of data solutions across brands and markets

5. Insight Generation & Business Impact
• Transform complex analyses into clear, actionable business recommendations
• Build strong narratives linking:
o media performance
o consumer behavior
o business outcomes
• Act as a trusted partner for senior stakeholders on media investment decisions

6. Cross-functional Leadership & Stakeholder Management
• Act as the key interface between Business, Media, Tech, Data, and external partners
• Collaborate with:
o Global & Local Marketing teams
o Media agencies
o Tools vendors
o Data & Tech teams
• Align stakeholders around a shared measurement and data vision

7. Team Leadership & Capability Building
• Build and lead a high-performing team of media data experts
• Develop capabilities across:
o advanced analytics
o data product mindset
o business translation of insights
• Create a culture of excellence, ownership, and innovation

Location: Barcelona
Language: English (mandatory)

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
• smarter investment decisions
• advanced performance measurement
• scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership
You will lead a multidisciplinary team including:
• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Global Media Tracking Manager

You will build a strong center of expertise, combining:
• media analytics
• data governance & tracking
• data products

Experience
• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross-functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise
• Deep understanding of:
o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...)
o Media tracking & data collection (GA4, tagging, etc.)
o Cross-channel measurement frameworks
• Strong analytical background (econometrics, statistics, modeling)
• Experience with:
o SQL / data environments (Big Query)
o Data visualization tools (Tableau, Power BI, Looker)
o Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills
• Strategic thinker with strong business knowledge
• Ability to translate complex data into impact for business stakeholders
• Excellent communication and influencing skills
• High capability to manage multiple projects and stakeholders simultaneously
• Strong collaboration mindset across business and tech teams

Mindset
• Business-driven and impact-oriented
• Data expert with strong pragmatism
• Curious, forward-looking, innovation-driven
• Hands-on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.