Lead Data Analyst, Marketing (SEM)

Hybrid in Barcelona·Full-time·Added 5 days ago

Rover

16 open roles

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What they offer

€57,020 - €69,115 a year
Gross, as stated in the ad.
About €3,310 - €3,910 a month after tax.
Full-time hours
Per the ad.
Hybrid
Office and home days — the ad has the split.
A relocation package
Help with the move, per the ad.
Blue Card threshold
Indicative — the ad doesn’t promise sponsorship.

What they ask for

Work in English
English is required, per the ad.
Be near Barcelona for hybrid days
A relocation package offered.
Have 6+ years of experience
Mid-level role.

The role

Join Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets.

As a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands-on with the analysis. A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole?

This role is based in our Barcelona office in Poblenou, with two office days per week (Mondays and Thursdays). You must be based in Barcelona or be willing to relocate.

What you'll do

Guide bidding and investment across brands. Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback. Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth.
Lead experimentation and incrementality. Design and analyze channel tests, geo-split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty, and turn results into recommendations on bidding and spend.
Explain performance and identify opportunities. Diagnose changes in acquisition cost, conversion, and return on ad spend (ROAS). Translate auction dynamics, customer behavior, and marketplace conditions into clear recommendations that lead to action.
Strengthen attribution and reporting. Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards. Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs.
Own the SEM analytics roadmap. Identify important questions, challenge assumptions, and prioritize by business impact. Build learning agendas for different markets and lead stakeholders toward decisions grounded in evidence and clear trade-offs.
Raise the team's analytical standards. Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation. Balance statistical rigor with business needs.

Requirements

What we're looking for

6+ years of analytics experience, with a track record of turning complex analysis into business decisions and measurable outcomes.
Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models.
Proven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations.
Experience independently leading large analytical initiatives, managing stakeholder expectations and timelines, and influencing strategy across functions.
Clear communicator with technical and non-technical audiences, who is able to shape compelling data narratives through analysis and data visualization.

Nice to have

Strong understanding of marketing attribution and acquisition economics, including customer acquisition cost (CAC), LTV, ROAS, and payback.
Experience with multibrand businesses, international markets, or a two-sided marketplace.
Experience with marketing mix modeling (MMM), customer LTV modeling, or transformation tools such as dbt.
Experience using AI tooling to move faster on routine work and to check your own reasoning. You can also explain and defend every line of analysis you ship.

Interested? We'd love to hear from you, even if you don't bring every nice-to-have.

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We're driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

Pay & benefits

What you'll get

Long-term incentive plan with a company performance-based cash payout
Pension plan
Private medical insurance
25 days PTO
Meal allowance and flexible compensation plan (transport and nursery)
Gym membership
€450 to cover the costs associated with the adoption of a pet
Annual €150 wellness reimbursement
Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
Grab snacks, fresh fruit, in our kitchen to keep yourself going
Regular team activities, events, game nights, and more
Dog-friendly office
In the greater Barcelona area the first-year salary range is €57,020 - €69,115. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

About Rover

Rover is a leading online marketplace for pet care services, connecting pet owners with sitters, walkers, and boarders across the United States and internationally. Founded in 2011, the company has grown into a major platform in the pet services industry, with a strong focus on technology and user experience. Rover's platform handles millions of bookings, and its services include dog walking, pet sitting, and boarding, all facilitated through a mobile app and website.

Rover has established a significant presence in Spain, with a growing team of engineers, data analysts, and product professionals based in Barcelona. The company's Spanish office is a hub for technology and product development, contributing to its global platform. For international professionals, Rover offers a dynamic, remote-friendly work culture, with opportunities to work on a global product while being based in a vibrant European city. The company values innovation and collaboration, making it an attractive option for those looking to relocate to Spain.

Industry: Pet Services
Founded: 2011
Employees: 1,000–5,000
Headquarters: Seattle, USA
In Spain: Barcelona
Website: rover.com

Good to know if you are moving

Rover's Barcelona office is a key technology hub, offering roles in engineering, data, and product, making it a great fit for tech professionals.
The company supports remote work, allowing flexibility for international hires.
Rover is a publicly traded company (NASDAQ: ROVR), providing stability and growth opportunities.
The work culture emphasizes innovation and pet-friendly environments, with many employees bringing pets to work.
Rover offers competitive compensation and benefits, including health insurance and stock options.

In their own words

About the company & team

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal. At Rover we're committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

All open roles at Rover