Head of Brand

Demonstrable experience leading the brand and content of a company or consumer brand, ideally in sports, fashion, lifestyle, or DTC.

A real portfolio of 360 organic launches and brand campaigns that have generated measurable impact on community and perception.

Mastery of brand narrative: tone, storytelling, and solid aesthetic/visual judgment.

Experience directing the production of original content for social media (not just supervising agencies) and social and influencer strategies.

Digital organic growth capability: understanding what builds community and brand simultaneously.

Experience managing and developing creative teams, and coordinating agencies and suppliers.

A strategic and executing mindset in equal parts: capable of defining the vision and bringing it down to daily execution.

Fluent English and comfort working in an international, high-growth context.

Advanced use of generative AI applied to creative and content workflows.

At Siroko, we are looking for the person to lead the construction of our brand and its communication on a global level. A high-exposure role, with real autonomy and the mandate to design and build the area from within.

Our goal is clear: to turn Siroko into an internationally recognized sports brand without losing the closeness and authenticity that have brought us this far.

We are looking for a profile with deep experience in brand and content: someone capable of building a solid, coherent, and differentiated identity, who masters narrative, tone, aesthetics, and the production of original content for social media. A creative and strategic profile, with visual judgment, who understands how to build a brand that impacts, moves, and grows.

• Define the global brand and communication strategy, with a multi-year roadmap.
• Articulate the brand discourse and guarantee its coherence across all touchpoints, markets, and product categories.
• Lead the creative direction: aesthetics, tone, and storytelling for all categories.
• Direct 360 organic launches, from the creative idea to full execution across all channels.
• Design and supervise high-impact campaigns: video, social, OOH, events, branded content, and athlete activations.
• Supervise the production of original content for social media, ensuring quality, coherence, and differentiation.
• Design the social media, influencer, and brand communication strategy.
• Drive digital organic growth.
• Ensure that every campaign and launch reinforces the brand identity and generates measurable impact on community, perception, and growth.

🫵 Join #TeamSiroko! At Siroko, we never stop growing, we fly higher and higher ✈️ and we need your talent to #inspireothers.

👀 What are we looking for?

💼 What will your duties be?