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ASO & Partnerships Director

On-site in Barcelona·Added 10 days ago

Zynga

12 open roles

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Overview

Requirements

Have the right to work in Spain
Zynga doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Work on-site in Barcelona
No relocation package mentioned.
Have 6+ years of experience
Mid-level role.

Requirements

What we're looking for

6-10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
Proven track record of improving organic installs and store conversion at scale across multiple markets.
Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies.
Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem.
Experience leading and developing high-performing teams.
Ability to influence stakeholders and drive alignment across multiple functions.

Nice to have

Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games.

The role

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.

Join us and be part of the play!

We are looking for an ASO & Partnerships leader to drive organic growth and deepen platform relationships for Merge Dragons, Monster Legends, Dragon City, FarmVille titles and many more. This role owns the studio's app store optimization strategy end-to-end and serves as our primary relationship holder with the major app store platforms - Google Play, the Apple App Store, Microsoft Store and Amazon Appstore.

You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to unlock sustainable organic growth and strengthen the top of the funnel. You will mentor and empower the ASO team to deliver best-in-class execution, and you'll be the studio's trusted voice in front of our platform partners.

What you'll do

Strategic Leadership

Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars.

Platform Partnerships

Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA.
Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans.

Performance Optimization

Lead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate.
Own keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions.
Establish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives.

Team & Collaboration

Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.
Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.
Collaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements.

Operational Excellence

Establish clear accountability for results with transparent reporting and actionable insights.
Improve execution speed through better process, prioritization, and cross-team alignment.

About Zynga

Zynga is a global leader in interactive entertainment, best known for pioneering social gaming with titles like FarmVille, Words With Friends, and CSR Racing. The company develops and publishes free-to-play mobile and web games, operating across multiple studios worldwide and serving millions of players daily. Zynga is a subsidiary of Take-Two Interactive, which acquired it in 2022, and continues to operate as a major player in the mobile gaming industry.

In Spain, Zynga has a significant presence in Barcelona, which serves as one of its key European hubs for game development, analytics, and product management. The company's Spanish office focuses on data-driven game development and live operations, offering roles in data analysis, product management, and game design. For international professionals, Zynga offers a dynamic, data-centric work environment with opportunities to work on globally recognized game franchises, and the Barcelona office is known for its collaborative culture and emphasis on innovation.

Industry: Gaming
Founded: 2007
Employees: 1,000–5,000
Headquarters: San Francisco, USA
In Spain: Barcelona
Website: zynga.com

Good to know if you are moving

Zynga's Barcelona office is a major hub for data analytics and product management, offering roles that are central to the company's mobile game operations.
The company is part of Take-Two Interactive, providing stability and access to a broader portfolio of gaming brands.
Zynga offers a flexible, hybrid work environment in Spain, with a focus on work-life balance and professional development.
International hires can expect to work on globally popular games with diverse, multicultural teams, and the company often supports relocation for senior roles.

In their own words

Additional information

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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