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ASO Specialist

On-site in Barcelona·Added 3 days ago (last checked 16 Oct)

Zynga

13 open roles

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Overview

English: Required
Benefits: Private health insurance, life insurance

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Skills

Nice to have

Excel

The role

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.

Join us and be part of the play!

As an ASO Specialist at Zynga, you will drive the organic growth of our mobile games on the App Store and Google Play. Your role involves optimizing store listings, testing visual assets, and analyzing key performance metrics to enhance visibility and conversion rates. You'll collaborate with marketing, product, and creative teams to implement ASO strategies and track industry trends. If you have a strong analytical mindset, a deep understanding of ASO, and a passion for mobile gaming, we'd love to hear from you!

What You'll do

Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
Develop well-researched content and creative briefs to support the content and art teams effectively.
Schedule and run tests across multiple platforms to ensure consistent performance improvements.
Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
Coordinate the promotion of in-game events and features within app store environments.
Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
Track and analyze key performance metrics to understand and improve organic growth.
Stay ahead by conducting regular research on competitors and ASO industry trends.

What You Bring

Proven ASO experience and knowledge
Knowledge of the mobile gaming marketing landscape
Analytical mind with the ability to spot patterns and trends. Advanced user of Microsoft Excel. Knowledge of other BI tools are beneficial (Looker, Tableau)
Creative thinker, someone who can communicate and guide designers and copywriters.
Ability to work independently and with precision
Excellent understanding of ASO best practices, from pre-release to running live-ops
Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders

Bonus Points

ASO experience for mobile games
Experience with Apple Search Ads or other UA networks.
Background in data analysis, statistical knowledge is appreciated

What's in it for you as a Socialpointer?

Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
A generous 25 days of annual leave, plus public holidays
Private medical insurance for you and your family to keep your health bar full
Disability and life insurance
Choose from the latest iOS or Android device when you join (phone or tablet)
Free language lessons in English, Spanish and Catalan
Spotify Premium to add the perfect soundtrack to your adventure
Legendary social events and parties to let off some steam
Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
Professional development budget for skills training

Onsite perks include

State of the art gym facilities
Free breakfast, lunch, and specialty coffee
Onsite physiotherapist and hairdresser (no wallet needed!)

The list goes on and on... so get your game on and

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

About Zynga

Zynga is a global leader in interactive entertainment, best known for pioneering social gaming with titles like FarmVille, Words With Friends, and CSR Racing. The company develops and publishes free-to-play mobile and web games, operating across multiple studios worldwide and serving millions of players daily. Zynga is a subsidiary of Take-Two Interactive, which acquired it in 2022, and continues to operate as a major player in the mobile gaming industry.

In Spain, Zynga has a significant presence in Barcelona, which serves as one of its key European hubs for game development, analytics, and product management. The company's Spanish office focuses on data-driven game development and live operations, offering roles in data analysis, product management, and game design. For international professionals, Zynga offers a dynamic, data-centric work environment with opportunities to work on globally recognized game franchises, and the Barcelona office is known for its collaborative culture and emphasis on innovation.

Industry: Gaming
Founded: 2007
Employees: 1,000–5,000
Headquarters: San Francisco, USA
In Spain: Barcelona
Website: zynga.com

Good to know if you are moving

Zynga's Barcelona office is a major hub for data analytics and product management, offering roles that are central to the company's mobile game operations.
The company is part of Take-Two Interactive, providing stability and access to a broader portfolio of gaming brands.
Zynga offers a flexible, hybrid work environment in Spain, with a focus on work-life balance and professional development.
International hires can expect to work on globally popular games with diverse, multicultural teams, and the company often supports relocation for senior roles.

All open roles at Zynga