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SEO Site Manager

Remote, Europe - Remote·Added 2 days ago

Sporty Group

26 open roles

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Overview

Job details

Fully remote
Only from certain places, per the ad: “Job Location: Europe - Remote”

Requirements

Have the right to work in Spain
Sporty Group doesn't mention sponsorship, but this role may fit the Digital nomad visa.
Speak fluent Spanish
Listed as a requirement in the ad.
Work in English
English is required, per the ad.

Requirements

What we're looking for

Hands-on SEO knowledge across technical, on-page, and off-page SEO, with the ability to share examples of work you've delivered and the impact it generated.
Strong content optimization skills and an understanding of how content, search intent, site structure, and user experience contribute to organic performance.
Strong expertise in at least one of the following areas: technical SEO or hands-on off-page SEO.
Analytical skills and a CRO mindset, with the ability to use data to identify opportunities and connect SEO activity with business outcomes.
Hands-on experience working with content management systems.
Strong project management and execution skills, with a track record of managing multiple priorities and deadlines.
Advanced skills in Spanish and English
Experience within an iGaming environment.
Hands-on experience with Google Search Console and GA4, as well as SEO tools such as Ahrefs, Semrush, and Screaming Frog.
Working experience with Jira, Trello or Asana.

Nice to have

Hands-on experience with AI-powered search, AI visibility, AEO/GEO.
Experience working with CMS platforms beyond WordPress.
Experience working within regulated markets.
Working knowledge of HTML.

The role

As we expand our focus on organic search and AI visibility across key markets, we are looking for an SEO Site Manager to support our growth, with a particular focus on Latam.

This is a hands-on role focused on driving day-to-day SEO execution across technical SEO, on-page, off-page, and SEO content, while identifying opportunities to strengthen our visibility across both traditional and AI-powered search.

You'll take ownership of SEO performance across your assigned markets, working closely with content, product, marketing, and other cross-functional teams to turn strategy into action and deliver measurable organic growth and business impact.

What you'll do

Support the SEO strategy for assigned priority markets, taking ownership of day-to-day execution across technical SEO, on-page, off-page, and SEO content.
Identify and prioritize opportunities to drive organic growth and increase visibility across both traditional and AI-powered search, based on market performance, search trends, competitor activity, and commercial objectives.
Manage and optimize site content through the CMS, working closely with content teams and external agencies to ensure SEO requirements and market opportunities are effectively implemented.
Drive local content optimization initiatives, from identifying market-specific opportunities and developing action plans to measuring their impact on visibility, engagement, and conversion.
Support technical SEO initiatives, identifying issues and opportunities and collaborating with relevant teams to get improvements implemented.
Contribute to off-page SEO and authority-building initiatives, evaluating opportunities and supporting their execution where relevant.
Apply analytical and CRO thinking to SEO performance, using data and user behaviour insights to identify opportunities and improve the commercial impact of organic traffic.
Monitor brand and content visibility across AI-powered search experiences, identifying opportunities to strengthen presence and performance as search behaviour evolves.
Manage multiple SEO projects and initiatives simultaneously, ensuring work is delivered to a high standard and on time.
Monitor and report on organic performance, translating results into clear insights, and recommended priorities for assigned markets/projects.

Tech Stack / Role-Specific Tools

Google Search Console (GSC)
Google Analytics 4 (GA4)
Ahrefs / SEMrush / Mangools / Sistrix / Wincher
Screaming Frog
WordPress or other CMS
Excel / Google Sheets for analysis and reporting
BI tools: Metabase/Tableau/Power BI
Project Management tools: JIRA/Trello/Asana

Hiring process

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.

About Sporty Group

Sporty Group is a global sports betting and gaming company headquartered in London, UK. It operates a leading sportsbook and casino platform, primarily targeting emerging markets across Asia, Africa, and Latin America. The company is known for its fast-paced, technology-driven approach, with a strong emphasis on engineering, data science, and product innovation to deliver a seamless user experience.

Industry: Sports Betting
Founded: 2014
Employees: 1,000–5,000
Headquarters: London, UK
Website: sporty.com

Good to know if you are moving

Sporty Group offers remote-friendly roles across Europe, with many positions open to candidates based in Spain.
The company has a strong engineering culture, with roles spanning backend, frontend, QA, and site reliability engineering.
Sporty Group is a global player in sports betting, providing opportunities to work on products used by millions of users worldwide.
The company supports flexible working arrangements, making it attractive for international professionals relocating to Spain.
Sporty Group's London HQ is the global hub, but its remote-first approach allows for a diverse, distributed team.

All open roles at Sporty Group