Growth Marketing Manager

At Urbanitae, we are looking for a Growth Marketing Manager to join our team in the Growth Marketing department focused on demand generation, across online and offline channels, both in Spain and in other European markets.

This is an end-to-end ownership role: you define the strategy for each channel, execute it, and are responsible for its results. It combines daily work on platforms, campaign structuring, optimization, and testing with a holistic vision: deciding the budget allocation between channels and markets and supporting it with data.

We work with agencies that provide capacity and specialization, and you will direct them. Strategic criteria and day-to-day execution live within the team.

You will report directly to the CMO, with real autonomy and a direct impact on the company's growth.

• Be the owner of the day-to-day media buying, optimization, and pacing across all channels and markets.

• Define the media mix, lead the budget review and allocation process, and be the owner of the experimentation roadmap.

• Direct responsibility for CAC, payback, and ROAS by channel, product, and market.

• Integrate online and offline into a single acquisition plan, deciding on the investment trade-offs between both.

• Set up, launch, and optimize campaigns on Google, Meta, YouTube, TikTok, and LinkedIn: account structure, audiences, bidding, feeds, and creatives, with direct work on the platforms.

• Plan and execute traditional media, radio, OOH, TV, etc.: defining the role of each medium, briefing, negotiation, planning, and investment control, with support from a media agency.

• Open and test new channels, both digital and non-digital, with clear success criteria and cutoff rules.

• Translate performance data into clear creative insights and share them with the design team and creative agencies.

• Actively manage creative rotation, scale the best-performing assets, pause those that do not, and anticipate when it is time to renew.

• Work with the Data team to design and execute incrementality studies, interpret and calibrate Marketing Mix Models (MMM), and exploit platform and attribution data.

• Design experiments autonomously: hypothesis, design, reading, decision.

• Improve performance systems and workflows, focusing on automation and the adoption of AI tools.

• Be the main point of contact for our paid, media, and influencer agencies, setting objectives and monitoring their performance.