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Consumer Insights Manager

On-site in Barcelona·Added 11 days ago

Zynga

12 open roles

Overview

Requirements

  • Have the right to work in Spain

    Zynga doesn't mention sponsorship in the ad.

  • Work in English

    English is required, per the ad.

  • Turkish

    The ad asks for Turkish, or counts it in your favour.

  • Work on-site in Barcelona

    No relocation package mentioned.

  • Have 4+ years of experience

    Mid-level role.

Pay & benefits

What you'll get

What We Offer You

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

Requirements

What we're looking for

  • 4+ years of experience in a custom primary research function, either client or vendor side.

  • Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies.

  • Experience with survey tools such as Alchemer and Qualtrics.

  • Strong interpersonal skills, with the proven ability to build cooperative and productive relationships with internal and external partners.

  • Fluent English is essential; proficiency in Turkish is a plus.

Nice to have

  • Experience building and maintaining sample panels (client or vendor side).

  • A strong passion for games.

The role

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.

Join us and be part of the play!

Zynga Consumer Insights is looking for an experienced consumer research professional to join our team as a Consumer Insights Manager. Reporting to the Director of Consumer Insights, you will be responsible for research projects that deliver insights regarding Zynga's portfolio as well as the overall gaming marketplace.

You will be independently managing a variety of projects, qualitative and quantitative, across marketing and game design initiatives. You will be hands-on, from start to finish, and your work will help drive innovations and improvements for both live games and new games in development.

A successful candidate should have extensive experience designing and running primary research, analyzing and visualizing data, and socializing information across an organization.

Our team works closely with a variety of stakeholders across Zynga, often embedding ourselves within game studio teams, so the successful candidate will have a track record of building trust and strong relationships with new clients (internal or external). Some international travel will be required to attend research in person and to visit stakeholders. Demonstrated expertise in building and maintaining research panels is a significant advantage. While previous gaming industry experience is not required, a passion for gaming, especially mobile gaming, is a valuable asset for this role.

What you'll do

  • Partner with stakeholders to design and scope primary research methodologies that align with key business objectives.

  • Independently execute diverse qualitative and quantitative research projects, from facilitating player interviews to leading complex segmentation studies.

  • Manage relationships with external research vendors and internal organizational partners.

  • Build and maintain high-quality research panels to support Zynga's ongoing research needs.

About Zynga

Zynga is a global leader in interactive entertainment, best known for pioneering social gaming with titles like FarmVille, Words With Friends, and CSR Racing. The company develops and publishes free-to-play mobile and web games, operating across multiple studios worldwide and serving millions of players daily. Zynga is a subsidiary of Take-Two Interactive, which acquired it in 2022, and continues to operate as a major player in the mobile gaming industry.

In Spain, Zynga has a significant presence in Barcelona, which serves as one of its key European hubs for game development, analytics, and product management. The company's Spanish office focuses on data-driven game development and live operations, offering roles in data analysis, product management, and game design. For international professionals, Zynga offers a dynamic, data-centric work environment with opportunities to work on globally recognized game franchises, and the Barcelona office is known for its collaborative culture and emphasis on innovation.

Industry
Gaming
Founded
2007
Employees
1,000–5,000
Headquarters
San Francisco, USA
In Spain
Barcelona
Website
zynga.com

Good to know if you are moving

  • Zynga's Barcelona office is a major hub for data analytics and product management, offering roles that are central to the company's mobile game operations.
  • The company is part of Take-Two Interactive, providing stability and access to a broader portfolio of gaming brands.
  • Zynga offers a flexible, hybrid work environment in Spain, with a focus on work-life balance and professional development.
  • International hires can expect to work on globally popular games with diverse, multicultural teams, and the company often supports relocation for senior roles.

In their own words

Additional information

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

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