Product Marketing Specialist – Critical Power & Applications

• Bachelor's degree in Electricity or Electronics
• You are immersed in working with customer centric methodologies and marketing foundations along the electrical market
• 2-5 years of experience in similar roles
• Ability to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management
• You are innovative around communication, initiative leadership, curiosity and you have the ability to manage multiple tasks/projects and collaborate with result orientation
• You are at ease communicating in fluent English

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

EL Product Marketing Manager

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Your main role will be managing ABB's Critical Power portfolio with focus on big commercial and industrial segments. This portfolio consists of high-performance circuit breakers and the line protection solution Smissline, therefore a key responsibility will be supporting diverse segments and stakeholders in Data Centers, Renewables, Railway and other applications. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Product Marketing team. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training.

- Work model: #LI-hybrid

This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Main stakeholders are installers and electric wholesalers.

• Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organization
• Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions
• Achieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans.
• Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly.
• Providing the sales team with the necessary tools, training, and materials to effectively sell the product
• Support product price positioning aligned with local strategy by compelling price variation analysis