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Digital Product Marketing Specialist (B2B SaaS)

Hybrid in Madrid·Full-time·Added 2 days ago (last checked 4 Nov)

Agency

CE Consulting

28 open roles

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Our summary

Work mode: Hybrid, Madrid
Contract: Permanent, full-time hours
Experience: 2+ years

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

Experience of between 2 - 4 years in B2B SaaS environments or subscription digital products.
Salary range: based on experience.
Real experience working on: Pricing pages, Purchase funnels, Trial activation, Digital conversion, Revenue expansion (ARPU, upgrades, etc.).
Experience in startups or SaaS companies in a growth phase.
Analytical and results-oriented mindset.
Ability to work with product and technology teams.
Communication skills and ability to influence decision-making.
Practical, structured profile with a business vision.

Pay & benefits

What you'll get

Permanent contract and full-time employment
Participate in a real digital transformation within a leading company in its sector.
Direct impact on strategic products based on technology and AI.
Stable environment with a vision of growth.
Hybrid model.
Possibility of evolution towards greater responsibility in the medium term. (Mid-level SaaS professional wanting to evolve towards strategic Product Marketing, participating in the construction of the digital monetization channel from within).
Salary range: 40/50K between fixed + variable
Hybrid model.

The role

We are looking for a Digital Product Marketing Specialist with experience in B2B SaaS environments to drive the digital monetization of legal products based on technology and artificial intelligence.

Our client, a leading company in legal solutions and a pioneer in AI applied to the legal sector, is in the midst of a transformation process towards a digital-first model, where SaaS products must be able to be sold online in a clear, scalable, and conversion-oriented manner, reducing dependence on the traditional sales channel.

This role will have a direct impact on how strategic digital products are structured, presented, and sold.

What you'll do

Design, implement, and optimize the digital sale of legal SaaS products, ensuring that:

Plans and pricing are clearly structured and conversion-oriented.
The online trial and purchase process is simple and effective.
The conversion from trial to paying customer is improved.
Digital mechanisms for renewal, upgrade, and revenue expansion are developed.
The digital channel complements the sales team and generates revenue autonomously.

You will not define the global pricing strategy, but you will be responsible for landing it digitally and making it operational.

Main responsibilities

Digital monetization

Define and optimize the digital packaging of SaaS products.
Design and improve pricing pages and purchase funnels.
Work on trial activation and conversion.
Implement upselling and cross-selling strategies within the product.
Improve renewal processes and upgrade automation.

Cross-functional collaboration

Collaborate with Product to launch digital solutions with a “product-led” focus.
Translate business objectives into clear requirements for technology.
Work with UX/UI to reduce friction in the purchase.
Influence and convince senior profiles in decision-making.

You will not have a team in charge. It is a role of construction and execution, not management.

About CE Consulting

CE Consulting is a Spanish consultancy and legal firm offering integrated advisory services in tax, labor, commercial law, business development, recruitment, and European funding. With over 700 professionals and 115 offices across Spain and internationally, it positions itself as an alternative to traditional advisory firms and large consultancies, serving SMEs, large companies, and foundations.