Breast Cancer Brand Manager

Mission

Drive, coordinate, and lead the strategy and action plan of the brand under your responsibility, maximizing market impact and patient benefit through innovative and omnichannel tactics based on solid, continuous, and proactive insight gathering, advanced data analysis, competition, market dynamics, predictive analytics, and artificial intelligence. Respond specifically and proactively to identified needs, with in-depth knowledge of cancer strategies and the priorities of scientific societies. Ensure anticipation of healthcare environment trends and act as a benchmark for excellence, innovation, and constant transformation, aligning cross-functional and global efforts with the organization's strategic vision.

Responsibilities

Leadership, strategic planning, and monitoring

• Lead cross-functionally within the Brand Team the definition of the brand strategy and value proposition, anticipating needs and opportunities through in-depth knowledge of the healthcare environment, drug access processes, the patient journey, the patient, care processes related to their pathology, customers, the reference market, and competitors.
• Understand different external and internal information sources and comprehensively manage relevant information through advanced KPI analysis, big data, and business metrics, leading decision-making based on insights, trends, and industry benchmarks, as well as implementing corrective actions oriented toward continuous improvement.
• Suggest and lead, together with Business Intelligence, the evolution of analysis, seeking greater solidity, detail, and continuous updating to optimize decision-making and brand monitoring.
• Drive the development and adoption of disruptive solutions based on advanced data, predictive analytics, and artificial intelligence, integrating them into the marketing plan to personalize the stakeholder experience, accelerate innovation in the healthcare ecosystem, and guarantee an ethical, efficient implementation aligned with business objectives.
• Lead, together with the Medical Advisor, the development process of the Brand Strategic Plan / Brand Plan for the brand under your responsibility, with a focus on the patient and customer, incorporating creative and innovative ideas that drive demand generation, expand the patient base, improve referral processes and treatment adherence levels, and reinforce a better and broader brand positioning.
• Ensure a clear definition of success metrics that can be continuously monitored and followed, to adapt strategy and tactics according to the evolution of the environment and the business.
• When necessary, combine the focus on execution and results of the current indication with the preparation of future new launches, ensuring that the present paves the way for the future.
• Possess in-depth knowledge of cross-functional excellence processes in launches, ensuring sufficient anticipation and quality for future launches.

Execution and results

• Act as the coordinating axis of the brand, activating the cross-functional team in the implementation of brand plans and ensuring excellent execution, on time and in form, of the proposed Brand Plan, aligning the customer engagement plan, the operational plan, and the access plan to achieve defined objectives through innovative and differentiating actions.
• Ensure the team has the necessary resources for excellent execution that makes a difference for customers and patients, adapting or modifying said resources according to the dynamic needs of the market.
• Coordinate and monitor the execution plan established in the omnichannel strategy to optimize communication with different stakeholders, including experiences, messages, content, and material design, in cross-functional collaboration, aligned with the global strategy and constantly exploring new ways to provide value together with the digital teams.
• Define and monitor the Key Performance Indicators of business and financial objectives, with in-depth knowledge of national and regional objectives, monitoring the operational plan and measuring the qualitative and quantitative impact of activities to identify continuous improvement opportunities.
• Promote the improvement and simplification of processes, driving operational agility and facilitating the adaptation of strategies and plans in the face of emerging challenges.

Managing stakeholders

• Identify the customers and stakeholders who play a key role for the disease and the brand, in both current and future indications, and excellently implement the strategy and tactics defined for each.
• Work with the cross-functional team, especially with the medical department, to develop individualized value strategies and initiatives for key stakeholders, including cooperative groups, scientific societies, and other relevant groups.
• Know and explore the collaboration and influence networks among customers, hospitals, and regions to ensure synergies, positive impact, and collaboration projects that are truly relevant for patients and customers.
• Perform frequent accompaniment visits to field teams to analyze the implementation of materials and messages by the sales network, gather insights, and adapt the strategy, tactics, and materials from the central teams.
• Project the corporate image and values of AstraZeneca in your relationship with internal and external customers.

Transversal leadership and brand excellence

• Act as a strategic and scientific benchmark for commercial teams, coordinating Brand Team operations and supporting cross-functional field teams in the development and execution of local strategies.
• Coordinate Brand Team operations and be the brand benchmark for cross-functional and commercial teams, driving co-creation, inspiring, and providing value for the proper execution and achievement of established objectives.
• Understand and provide solidity to the complete strategy of the therapeutic area, proposing synergies between different brands that strengthen reputation, impact, and benefit for patients with the disease under the company's responsibility, contributing to the value of the Oncology unit in Spain with a vision beyond the brand when necessary.
• Provide support in coordination with international brand marketing teams, providing local inputs to maximize the global strategy and importing best practices from other Marketing Companies.
• Ensure continuous communication with the Business Intelligence, Digital, SFE, and Training teams to bring the team to the highest level of commercial excellence, guaranteeing that the designed plans are aligned with the brand strategy and objectives.
• Drive self-knowledge, development, and continuous transformation within the role, requesting feedback, promoting quality conversations with the manager, and ensuring constant, motivating, and inspiring growth for future development.

Compliance

• Guarantee that all activities related to the position comply with applicable external and internal regulations, including policies, procedures, standards, guidelines, and the code of conduct, proposing appropriate strategies within that framework and ensuring that Brand Plan actions comply and adapt to environmental changes.

Education

Mandatory experience

• Minimum of 7 years of experience, with at least 5 years in the pharmaceutical industry.
• Previous experience in Oncology in marketing and/or sales positions.
• Experience and knowledge in Marketing of at least 3 years, including brand management, launches, or transversal projects: design, implementation, and evaluation of strategies and tactics oriented toward enhancing positioning, market share, and achievement of business objectives.
• Experience in stakeholder management and strategic business projects aligned with objectives under responsibility in innovative companies.
• Demonstrated ability to collect, interpret, and analyze advanced market, competition, and customer data through digital tools and artificial intelligence, transforming information into actionable insights for strategic decision-making.

Required Knowledge

• Expert handling of digital tools, omnichannel platforms, advanced CRM, data analytics, Power BI, artificial intelligence, and marketing-associated automation.

29-sept-2026

01-oct-2026