Pay & benefits

What you'll get

Join a company with real purpose: healthy food and innovation
Competitive salary aligned with market based on know-how
A culture of collaboration, learning, and trust
Clear opportunities for growth with the project
Hybrid work model (4p+1tt)
Flexible compensation with our partner Cobee
Top discounts on all Baïa products
Baïa Benefits program focused on your physical and mental well-being (we'll share more details later)

Requirements

What we're looking for

2-4 years in content production, creative coordination, or UGC in DTC or performance marketing environments
Experience managing creators with a demonstrated ability to obtain positive results in collaborations
Having worked in high-volume and high-cadence production, not on one-off projects or hero assets
Basic understanding of paid social and which metrics validate a concept on Meta, TikTok, and Amazon
Highly valued: experience working side-by-side with a paid social or growth team where content is measured by results
Highly valued: experience in health, beauty, wellness, or food

The role

Convert the testing strategy of the Creative Strategist / Head of Growth into a constant and reliable flow of published assets. They are ultimately responsible for ensuring assets arrive on time, with the correct specifications, and in the volume necessary to feed the weekly testing calendar: they do not coordinate production, they lead it and deliver it. Their mission is to ensure that strategy and execution advance together, working closely with the Creative Strategist on priorities, sourcing, briefing, and delivery, guaranteeing that the channel never runs out of content to test.

What you'll do

Translates the testing priorities of the Creative Strategist into concrete and executable briefs (concept × finish × format)
Tracks the status of each asset from brief to delivery and alerts of delays with sufficient notice
Maintains the asset library organized by channel and format, with a naming convention that allows for performance tracking and material reuse
Guarantees that each asset meets the technical specifications per channel: Meta, TikTok, AmazoN
Searches for, briefs, and manages the pool of UGC creators
Is the owner of the delivery cadence and the usage rights of creator content
Coordinates with external agencies the execution and delivery of briefs
Maintains a constant weekly delivery rhythm aligned with the Creative Strategist's testing calendar

Your profile

Within their responsibilities, the Performance Creativities Coordinator will be responsible for

Key skills

Own creative judgment: knows when a shot is no good, gives concrete feedback, and asks for a retake
Scale mindset: optimizes for range and speed, knows when something is good enough to test
Comfort with structured systems: naming conventions, asset tracking by concept, and volume against weekly targets
Absolute rigor in claims: when in doubt, they ask, they do not publish
Cross-functional coordination with teams that do not report to them, without losing delivery speed
People skills to build relationships of trust with creators
Organization and reliability: the team can count on them to ensure what was promised arrives when it was promised
Continuous improvement: actively seeks how to produce more with the same resources without losing quality

About Baïa Food

Baïa Food is a plant-based food company specializing in frozen desserts and snacks, with a strong focus on health-conscious and sustainable products. The company operates in the food and beverage industry, offering a range of vegan alternatives that are distributed across multiple markets. While relatively young, Baïa Food has established a notable presence in the European plant-based sector, leveraging innovation in product development and marketing to compete with larger brands.

Baïa Food is headquartered in Barcelona, Spain, where its main operations and marketing teams are based. The company's work culture emphasizes creativity, digital marketing, and direct sales, making it an attractive option for international professionals with expertise in influencer marketing, performance advertising, and field sales. As a growing company, it offers opportunities for hands-on impact and career growth in a dynamic, purpose-driven environment.

Founded: 2019
Employees: 50–200
Headquarters: Barcelona, Spain
In Spain: Barcelona
Website: baiafood.com

Good to know if you are moving

Baïa Food is based in Barcelona, a major European hub for startups and food innovation, offering a vibrant lifestyle and a growing international community.
The company operates in the fast-growing plant-based food sector, which is attracting significant investment and consumer interest across Europe.
As a relatively young company, employees often have the opportunity to take on significant responsibilities and shape the brand's growth.
The company uses Personio for its careers page, indicating a structured HR process that may be familiar to international applicants.
Working at Baïa Food offers the chance to contribute to sustainability and health trends, which are increasingly important in the global food industry.

In their own words

About the company & team

Creative Strategist / Head of Growth: testing calendar, priorities, and briefs — they are their main interlocutor
UGC creators and talent: sourcing, briefing, and relationship management
UGC marketplaces: sourcing of new creators
Media Buyer: coordination of go-live and ad publication
Design team (video and static): art direction and production capacity
Creative Manager: coordination of creative production with the design team