The English-language job board for Spain

Performance Marketing Lead (User Acquisition)

Remote, Global·Full-time·Added yesterday (last checked 3 Nov)

Bjak

100 open roles

Apply

Our summary

Work mode: Remote (Global)
Contract: Full-time
Experience: 5+ years

Visa options

The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
May fit the digital nomad visa
A remote job for a company outside Spain: you apply yourself, no sponsor needed. It asks for about €2,849 a month in remote income.

More jobs that may fit the digital nomad visa

Skills

Requirements

What we're looking for

5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications
Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
Experience using mobile measurement platforms such as AppsFlyer or Adjust
Experience running creative tests, analysing results and improving campaign performance
Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions
Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development

Nice to have

Experience scaling user acquisition at a mobile gaming company
Experience managing paid acquisition across multiple countries or markets
Experience with incrementality testing, marketing mix modelling or advanced attribution methods
Experience acquiring customers for fintech, insurance or other financial products

The role

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region - this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

What you'll do

Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels
Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period
Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability
Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs
Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production
Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
Develop acquisition plans across markets and scale campaigns that meet profitability targets

About Bjak

Bjak is a leading online insurance platform in Southeast Asia, operating primarily through its flagship brand, Bjak, which allows users to compare and purchase insurance policies digitally. The company has expanded into financial services, including investment and lending products, and is now developing an AI-powered neobank. With a strong focus on technology and innovation, Bjak has grown rapidly since its founding in 2019, serving millions of users across Malaysia and other regional markets.

Bjak has established a significant presence in Spain, with a large number of open roles based there, particularly in engineering, product, and design. The company is building a diverse, remote-friendly team and is actively hiring international talent for its AI finance agent and neobank initiatives. For international professionals, Bjak offers the opportunity to work on cutting-edge AI applications in fintech, with a multicultural environment and the chance to contribute to a fast-growing startup.

Founded: 2019
Employees: 500–1,000
Headquarters: Kuala Lumpur, Malaysia
In Spain: Madrid

Good to know if you are moving

Bjak is headquartered in Kuala Lumpur, Malaysia, but has a substantial remote-friendly culture and is actively hiring in Spain, indicating a global, distributed team.
The company is building an AI neobank and AI finance agents, offering engineers and product professionals the chance to work on cutting-edge AI applications in fintech.
Bjak has raised over $100 million in funding, indicating strong financial backing and growth potential.
The company's workforce is diverse, with employees from various countries, making it a welcoming environment for international hires.
Bjak offers competitive compensation and benefits, including equity, to attract top talent globally.

All open roles at Bjak