Digital Marketing Manager

We are looking for someone with solid experience in digital marketing and a clear orientation toward business and results; someone who brings strategic vision and execution capacity, coordinating the team, identifying opportunities for improvement, and laying the foundations of a marketing area that can continue to grow alongside the business.

To be an absolute fit for this role, it will be important that you have:

• Solid experience in digital marketing within ecommerce or DTC environments, with a clear vision of how to drive online sales.

• Deep knowledge of Paid Media and performance marketing, especially in Meta Ads, with real experience analyzing, optimizing, and making decisions regarding campaigns and investment.

• Great analytical capacity and results orientation, with the ability to interpret business and marketing metrics, detect opportunities, and convert data into concrete actions.

• Cross-functional vision of the digital ecosystem, understanding how different acquisition, conversion, and loyalty levers interact: SEO, SEM, CRM, email marketing, and ecommerce.

• Experience coordinating agencies, freelancers, or multidisciplinary teams, knowing how to set priorities, evaluate results, and ensure that different resources work in the same direction.

• Hands-on mentality, autonomy, and construction capacity. You must be motivated by both designing a strategy and being involved in its execution, organizing what is not yet defined, and finding practical solutions.

• Experience in retail and sensitivity toward fashion, product, and design, understanding the importance of building a solid and attractive brand for the consumer, without losing sight of commercial objectives.

• Genuine connection with the project. We are looking for someone who is truly interested in NAW, its product, and the people who choose it. Someone who wants to get involved in the business, contribute ideas, and actively contribute to the growth of a brand they believe in.

• People orientation and collaborative spirit, being a close person, who knows how to listen, who values feedback, and who enjoys working in a team, sharing ideas, and learning from others.

• Additionally, it will be a big plus if you can operate in English to collaborate with part of the team.

• Hybrid work model: during the first months it will be in-person to get to know the business, the product, and the team well. After this first stage, of approximately 6 months, you will have one day per week to work remotely.

• Flexible hours: freedom to organize your start and end times within a flexible working day.

• Offices in Donostia, in a location very close to the beach.

At Candee, we are managing this Digital Marketing Manager position for NAW.

NAW is a barefoot children's sports footwear brand born with a very clear idea: that the little ones can move, play, and practice sports with freedom, respecting the natural development of their feet.

Their proposal combines innovation, technology, and design to create sneakers that adapt to the natural movement of the foot, without sacrificing the protection and comfort that boys and girls need during physical activity.

With a strong commitment to research and the development of proprietary technologies, NAW seeks to offer an alternative to conventional sports footwear, where natural movement, well-being, and design go hand in hand.

Your mission will be to lead and professionalize NAW's digital marketing strategy, combining business vision, analytical capacity, and a strong drive to get things done. You will have to define where to go and also execute and "get your hands dirty" to make things happen.

In your day-to-day role, you will be responsible for:

• Define and execute the global digital marketing strategy, establishing priorities, objectives, and action plans aligned with the business stage.

• Lead the acquisition and performance strategy, especially in Meta Ads, analyzing campaign performance, optimizing investment, and identifying opportunities to improve results.

• Ensure the correct execution of digital campaigns, closely supervising creatives, messages, and active ads, verifying that agreed changes are implemented correctly, and coordinating necessary adjustments with the specialists involved.

• Put data at the center of decisions, defining and monitoring indicators such as CAC, ROAS, conversion, and sales, to understand what works, what doesn't, and where it makes sense to invest.

• Develop and diversify digital channels, boosting current levers and exploring new growth opportunities in SEO, SEM, email marketing, and CRM.

• Coordinate, evaluate, and optimize the work of agencies, freelancers, and external collaborators, ensuring that the different specialists work in an aligned manner and add value to NAW's objectives.

• Work hand in hand with the CEO and Founder on the sales strategy and marketing budget management, providing digital insight and connecting performance with brand to ensure that digital actions contribute to sales without losing NAW's coherence and personality.

• Participate in the construction of the marketing area, organizing processes, identifying needs, and helping to define how the team should evolve as the project grows.

Modality: Hybrid (initial in-person phase and, subsequently, hybrid with one day remote)
Location: Donostia-San Sebastián (Gipuzkoa)
Employment level: Senior