Brand Manager Hitster

Our client's want people to learn, have fun and be happy thanks to their amazing toys and games. We are currently seeking a highly motivated Brand Manager for the board game Hitster to join their dynamic team during a maternity leave.

As our Brand Manager for Hitster, you'll build the brand's positioning, cultural relevance and long-term equity across all touchpoints.

To achieve this goal, your functions will be the following:
- Brand Strategy & Positioning: Define the brand positioning and territory, develop brand storytelling and narrative, and manage brand identity and guidelines.
- Communication & Campaigns: Define the global communication strategy, lead brand campaigns, develop storytelling for product launches, and ensure consistency across all communications.
- Retail Activations & Brand Execution: Approve brand-related trade activations, ensure brand consistency across markets, support markets in campaign execution
- Brand Platforms & Ecosystem: Oversee the brand presence across the brand app, the brand website, the corporate website, and digital platforms., ensuring consistency across these platforms even when managed by other teams.
- Brand Growth & Audience Development: monitor brand awareness and penetration, identify opportunities to reach new audiences, gather brand insights from markets and communities.

- Degree: University degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years in a similar role.
- Strategic & forward thinking
- Strong project management skills & strong ability to meet deadlines
- Affinity with game products; knowledge of the toy market is a plus
- Fluent in English (C1)
- Willingness to travel (2/3 times)

What is Offered:
• One extra day off to enjoy your birthday
• Flexible working hours in and out
• Shortened workdays on Fridays and in the summer
• Wellbeing platform with psychologists and lifestyle experts
• Different trainings to succeed in your role
• Lunch benefit and flexible salary
• An informal and open mentality, performance-oriented culture with short lines of communication
• A welcome pack that includes some of our favorite games

International organization known for its innovative games, puzzles, and toys that bring joy and spark creativity worldwide. Our client enjoys a strong presence throughout Europe and collaborates with distributors and sales representatives globally. The marketing team plays a pivotal role in this dynamic toy industry.